TikTok is one of the most popular and successful social media platforms for businesses and influencers to expand their opportunities. It is an outlet for brands to reach larger target audiences through influencers worldwide. Since COVID-19, the use of TikTok users has only continued to grow. It has easily become one of the most popular social media apps for Gen Z. Marketers are partnering with savvy influencers who represent their brands well and successfully reach large audiences. The following influencers have gained fame through the platform and are TikTok accounts to follow.
Top TikTok accounts to follow in 2024
Charli DโAmelioย
Since 2019 Charli has ruled TikTok by posting and creating the most popular dance trends. The reigning queen of TikTok has gained a following of more than 150.1M and continues to share her lifestyle as a popular influencer. The key to her success is her talent for creating the best entertaining content that includes her singing and dancing as well as filling her feed with all the pop culture trends. Charli has landed deals with major brands like Ulta and Prada.
@charlidamelio quick new york trip!
โฌ original sound - Music table
Nabela Noor Martin
Nabela is a designer, author and homemaker with 7.6M TikTok followers and 2.4M Instagram followers. She uses her platforms as a journal to celebrate and share her lifeโs achievements and moments. This includes her personal experiences with infertility, pregnancy and marriage. She also shares insights about her family life and cooking videos.ย
@nabela wait till the end ๐ฅน a quick family #ootd ๐ค my girls! PINCH MEโฆ i am having so much fun with the matching sets! ๐คญ #pocketsofpeace #toddlermom #momsoftiktok #twoundertwo #familytime #girlmom #lifestyle #toddlersoftiktok #momfashion โฌ original sound - nabela
Bella Poarch
Over the last few years, this 25-year-old influencer has rose to fame for her lip-syncing talents and incredible sense of fashion. By sharing her love for music, dance and stylish outfits, Bella has gained a following of more than 92.9M and sits as the second most followed influencer on TikTok. Bella shares her experiences working with video game brands and what her daily life is like as one of the most famous social media influencers.
@bellapoarch Express Yourself. Be Originalโจ #HUGOYourWay #ad โฌ original sound - Bella Poarch
Addison Rae
If you are a TikTok user, you more than likely know about Addison Rae. The popular TikTok star has risen to fame over the last few years and shares her lifestyle with more than 88.8M followers. The TikTok star has been mentioned by The New York Times and Forbes as being one of the trendiest influencers on the platform. Over the years, Addison has built her own brand, created dolls and perfumes and landed major brand deals.
Zach King
The former Vine star and magician took to TikTok to share his talents. His skills show through his clever editing techniques as he fills his feed with optical illusions for more than 73.9M followers. His TikTok feed is full of unpredictable content that is guaranteed to catch your attention and keep you entertained.
@zachking Bring your kids to work day at the lab
โฌ original sound - Zach King
Dixie DโAmelio
Joining her sister, Dixie is one of the most popular TikTok stars and has gained an impressiveย following of more than 57.3M. Like her sister, Dixie packs her feed with lifestyle content that often includes her collabs with major brands like Puma and Valentino. When she isnโt sharing her stylish looks, she shares life as a TikTok star and singer and entertains her followers with her travels and fun experiences.
@dixiedamelio a lovely night with @valentino.beauty ๐ช @sephora #ad โฌ son original - Valentino.Beauty
Jason Derulo
Over the past few years, the famous singer and songwriter has taken to TikTok to broaden his brand and give more than 57.4M followers a peek into his life. The popular star fills his feed with dance trends and brand collabs. When he isnโt sharing new songs or dancing to new music, Jason often posts videos of him helping others and doing giveaways.ย
@jasonderulo Mood all 2023. I know all the adlibs ๐ @Jason Fairfield โฌ Snap Yo Fingers - Lil Jon
Spencer Polanco Knight
Spencer has earned a following of more than 55.4M by sharing his talent for beatboxing and creating music in a unique way. He posts popular songs and collabs, becoming one of the most followed and entertaining TikTok stars. The โMouth Music Manโ has worked with many fellow celebrities, including Jason Derulo.
@spencerx Things get spicy when you eat on beat! ๐ฃ๐ฅ Go to Mr. Peanutโs bio to get your Sweet & Spicy Mullet Kit! @mrpeanutoriginal #ad โฌ original sound - Spencer X
Loren Gray
Popular for her former appearances on the Musical.ly app, Loren has taken to TikTok to share her musical talents. The singer is popular for her songs โQueenโ and โAnti-Everything.โ With a following of more than 54.5M, Loren posts photoshoots, relatable everyday content, and stylish outfits.
@lorengray Told You So is officially out now ๐ชฉ๐งธ
โฌ original sound - Loren Gray
MichaelJe
As a dancer, creator and founder of Joystick, this popular TikTok star has collected a following of more than 52.1M. Michael shows his talents for dancing with popular TikTok trends. His feed is full of dancing, family, and fun as one of the top TikTokers.
@justmaiko back at it again wit the bruddaa๐ฅ dc: @notorlandolucas โฌ original sound - nickanthony๐
Brent Rivera
As an actor and famous YouTuber, Brent boasts a following of more than 46.6M. The popular TikTok star often fills his feed with duets of other videos and relatable content. The funny and creative influencer is bound to keep you entertained with his fresh content ideas.
@brentrivera Since weโre throwin it back to 2016๐
โฌ original sound - Musical.ly
Dave Jorgenson
The Washington Postโs TikTok account has over 1.5M followers all thanks to senior video reporter Dave. He runs the newspaperโs profile on the platform, posting witty skits that incorporate current events. This TikTok comically pokes fun at Appleโs upcoming IOS update. The shenanigans continue on Daveโs personal TikTok, where he focuses more on his personal life and pop culture, like this post about the reality show โLove Is Blind.โ Dave shares his more personal opinions with his nearly 110K Twitter fans. He has been featured in Forbes Media 30 Under 30 for his work on social media.
@davejorgenson Luckily, making TikToks is my job.
โฌ Make Your Own Kind Of Music - Mama Cass
Mei Mei
Mei Mei is a lifestyle influencer and travel enthusiast who is happy to be alive and well. Even though there are ups and downs, the journey she shares with her fans is an entertaining one. She often posts about her upcoming wedding and adventures with her fiancรฉ.
@meimonstaa A little life update ๐ฅน welcome to the home era ๐
โฌ original sound - Mei Mei
Lindsey Gurk
Fellow moms unite while watching Lindseyโs funny, yet relatable motherhood moments. Lindsey shares funny things her toddler does, motherhood woes and occasionally shares her amazing singing voice. Lindsey has 3.6 million followers.
@lindseygurk She doesnโt follow trendsโฆ she sets them. #toddlermom
โฌ original sound - Ashleigh Nash
Emily Mariko
Emily is your TikTok foodie to follow. From the Bay Area of California, Emily loves sharing her recipes and tips to make eating your meals fun, easy and, most importantly, tasty. Sheโs gained popularity on TikTok with many of her videos, including her salmon bowl that went viral. She has 12.7 million followers.
Elyse Myers
Elyse is a mother and TikToker with just under 7 million followers. She shares her life, even some of the most vulnerable moments, to relate with others online. Elyse shares what itโs like living with OCD and anxiety. Her content is meant to be funny, relatable and like youโre talking to a friend.
@elysemyers very natural and cool
โฌ original sound - Elyse Myers
Rahul Rai
Rahul has a comedy account on TikTok with over 5 million followers. He shares relatable videos about things like Zoom meeting participation and girl problems.ย
@therealrahulrai The EMBARRASSMENT!! #pushpull
โฌ original sound - Football Memes
Zoe Roe
Zoe is a popular TikToker with over 8 million followers. Sheโs known for her sassy, funny personality and high kicks. Sheโs one of the most prominent personalities on TikTok and works with other TikTokers quite frequently on content.
@zozoroe Every single time๐ญ But I stay ready๐ค๐ ib: @Lindee #amp #heartstopper
โฌ Juicy Fruit Dance Challenge - Rex ๐ฎ
Courtney Cahoon
Courtney is a 26-year-old lifestyle TikToker who shares her everyday life, favorite products and everything in between. She has just over 1 million followers and shares her vlogs daily. She has many popular videos and series, like reviewing advent calendars and her favorite new fall finds.
@courtneyycahoon A little puppy update on Billie and Lulu ๐ค we've been trying @Maev raw puppy food and they LOVE it!! #puppys #puppyupdate #puppymorningroutine #puppyroutine #rawfooddiet #maevpartner
โฌ original sound - CourtneyCahoon
Meg
Meg is a wannabe wellness gal with 1.5 million followers on TikTok. She shares her routines throughout the day, going to workout classes, food sheโs eating and everything on her wellness journey. Her videos are so well-liked because of the fun, sassy personality that she brings to most of her videos.
@meg.ofitness grwm for a workout classโ๐ผ#morningvlog @La Roche-Posay #LaRochePosay AD
โฌ original sound - Meg
Allison Kuch
With just under 3 million followers, this soon-to-be mom is another popular lifestyle TikToker. She also has a unique view as an NFL wife, so she shares a lot of content sharing what itโs like to be in the NFL and a partner to someone playing professional football.
@allisonkuch the audacity to knock me up & not show up to the baby shower cause of his โjobโ smh
โฌ STAY - The Kid LAROI & Justin Bieber
Cecily Bauchmann
Cecily is a mom of four, wife of a pastor and a lifestyle TikToker with just under 2 million followers. Sheโs gained a following by sharing her real life as a mom and wife, but her positive personality really steals the show.ย
@cecilybauchmann I was๐ฅถโจ๐คtodays trip $262๐ซถ๐ผ๐๐ป happy november 1st ilysm!!!!๐๐ชฉalsp this vlog felt unhinged๐#groceryshopping #groceryvlog #shopwithme #groceryhaul #morningroutine #motherhoodunfiltered #motherhoodunplugged #grocerylist
โฌ original sound - Cecily Bauchmann
Jeanne Marieย
Jeanne is a mom of five boys with a blend of biological and adopted. Jeanne and her husband share their days as parents of a big, young family, and she keeps things honest in her vlogs. When sheโs sharing what she got up to, she loves doing a voiceover, talking in detail about her day and how they stay sane with so much to do.
@jeannemariefam COME SPEND AN EVENING WITH US (as mom & dad): birthday prep edition ๐ธ๏ธ๐ท๏ธ๐ช๐งน๐งผ๐ซง๐งบ๐ซ๐ฅง #lifeontiktok #tiktokpartner
โฌ original sound - Jeannemariefam
Influencers:
Looking to partner with industry-leading brands?ย Create your free profile today.ย
Marketers:
The worldโs biggest brands trust IZEAโsย influencer marketing softwareย andย managed solutions. Find outย which solutionย is right for you.
ย IZEA MANAGED SERVICESย
Strategy and execution from the company that launched the industry.
Learn more about our Managed Services offerings
ย IZEA MANAGED SERVICESย
Strategy and execution from the company that launched the industry.
Learn more about our
Managed Services offerings
ย IZEA MANAGED SERVICESย
Strategy and execution from the company that launched the industry.
Learn more about our Managed Services offerings
ย IZEA MANAGED SERVICESย
Strategy and execution from the company that launched the industry.
Learn more about our Managed Services offerings