In 2018, house and home cleaning influencer Sophie Hinchliffe, better known as Mrs. Hinch, revealed in a post that the Minky M Cloth was one of her favorite cleaning tools. In a heartbeat, Minky’s cleaning pads were sold out for months thanks to her praises on social media. Around the world, house and home cleaning and organizing influencers are sweeping social media with their tips on how to scrub down a home.
We seem to have a fascination with watching others clean their homes. Who doesn’t aspire to having a clean house? Known as “cleanfluencers” experts say we love watching them because there’s a therapeutic link between a clean and organized home and mental health.
The act of cleaning becomes important after traumatic events where material things seem wasteful and unnecessary. Cleaning and ridding spaces of emotional clutter is cathartic, clears our minds and gives us a sense of control, structure and order to our lives. Cleaning, much like baking or gardening, becomes a comforting activity to take on in a chaotic world.
We’ve gathered the top house and home cleaning influencers from around the world who help others find a sense of relief through cleaning everything from counters to closets.
House & Home Cleaning Influencers
- Melissa Maker, Clean My Space
- Becky Rapinchuk, @Cleanmama
- Megan Hickman, Love Meg
- Gemma Bray, @the_organised_mum
- Lynsey Crombie, @lynsey_queenofclean
- Angela Brown, Ask a House Cleaner
- Simon, @mancleany
- Shelly Hendy, @misshendyhome
Canadian influencer Melissa Maker has a cleaning company by the same name as her channel. Melissa likes to use gender-neutral language and feature her husband in cleaning videos to even out the housework gender gap. She’s even revealed that a quarter of her YouTube audience is male.
Becky Rapinchuk’s Instagram feed has a bit of a vintage feel to it. The grid is highly stylized and crisp and clean as a button with a beautiful color palette and highlights of neatly folded towels. But she urges followers to stop cleaning on weekends (sigh of relief). She happily includes plenty of free printable checklists for housecleaning.
Megan Hickman’s YouTube videos are clearly designed with the millennial and Gen Zer in mind. This young mom’s videos have upbeat background music, and her stills are splashed with fun titles. Happily, she’s contributing to encouraging young homemakers to clean their homes. Her videos include how-to deep clean anything, and she also subscribes to the KonMari Method of organizing.
British influencer Gemma Bray does believe there’s more to life than doing housework, but that’s precisely why she has a devoted following. Her refreshing images are not very Instagram-worthy, which is her appeal. Her page is also filled with humorous memes that have to do with cleaning.
Known as the “queen of clean,” Linsey Crombie’s message is to show others how to fit work, family life, cooking, and cleaning into your life in a fun and upbeat way. Her Instagram grid is full of pink and other cheerful colors. Her pithy quotes are worth reading for the chuckle: “Nobody is more full of false hope than a mum who places items on the stairs for her family members to carry up.”
A relatively new cleanfluencer, Simon (whose last name remains a mystery) is not only a master at cleaning, but he’s also a mental health advocate. He sprinkles motivation and support into his Instagram feed. Simon is very open about his severe depression and how his cleaning company, and the act of cleaning, saved his life. Simon is also very open on his feed about partnering with Procter & Gamble household supplies.
Shelly Hendy began watching other influencers’ house cleaning videos, specifically Mrs. Hinch, when she was home depressed because of a miscarriage. But watching cleaning videos helped her overcome her sadness. Then she got the bug, and she joined the cleaning club with her own Instagram account.
There are plenty of house and home cleaning influencers, each with their distinct style of cleaning and personality. But, if you’re looking for the right housekeeping partner for your brand’s needs, head to IZEAx Discovery, a premier marketplace for influencers. Once registered, you can begin using the handy influencer discovery tool to find even more experts like these.