Top Coffee Influencers Brewing Engagement on Social

When it comes to selling a product, smart marketers know that consumers are influenced by other people. The coffee business is no exception, and these days, coffee influencers on Instagram, TikTok and YouTube sway java lovers with pretty videos, handy tips, product recommendations and more.

15 creative coffee influencers to follow

Asaf Rauch

Do you appreciate a beautifully made latte or cappuccino? Check out the array of photos provided by Asaf, a coffee shop owner, competition-level latte artist and businessman. Asaf creates finely detailed flowers, hearts, swans, dogs and other designs atop foamy coffee drinks, and he serves up plenty of 15-second Reels to show you how it’s done.

Morgan Eckroth

Your friendly internet barista, Morgan Eckroth, is teaching 5.5 million TikTokers how to create the best coffee. She’s even taking part in the U.S. Barista Championship and is sharing her journey throughout it. If you’re looking for latte tutorials to make at home, Morgan shares plenty.

Andy Anderson

Andy Anderson at Man Make Coffee attempts to connect coffee lovers from around the world through beautiful images. His feed features an eclectic variety of creative photos and Reels, from far-flung espresso shops and working baristas to close-ups of coffee and dessert. Learn the most popular coffee brew methods, read bios of coffee experts from around the world, and find recipes for desserts that pair perfectly with a cup of Joe. Have your own coffee shot featured on Andy’s feed by tagging #manmakecoffee.

Whole Latte Love

Whole Latte Love is a YouTube channel focused on espresso machine reviews, tech help, maintenance tips, and coffee recipes. With 283,000 subscribers, this channel offers coffee lovers all the info they need to make a great cup of coffee.

Etaf Rum

If you can’t read a great novel without a good cup of coffee, this Instagram page is for you. Author, literature professor and coffee shop/bookstore owner Etaf shares images of favorite reads paired with cappuccinos, lattes, iced coffees and other delicious drinks. More than 166,000 coffee and book lovers. find award-winning book titles to interest them. Look for recommendations for Rum’s favorite coffee brands and delicious breakfasts and teas sold in her store.

Vivian – CoffeeBae97

With almost 1 million followers on TikTok, Vivian of Coffee Bae shares the most unique and beautiful coffee creations. These creative drinks are not for your typical “black cup of joe” lovers, but instead those looking to be creative with their morning (or afternoon) coffee. Vivian has taken it a step further and grew her brand into coffee products where her supporters can grab some for themselves.

Jeff Kennedy

If the style of your coffee cup is just as important as what is in it, you’ll appreciate this Instagram feed by Jeff Kennedy whose company sells specialty coffee mugs. Photos of coffee shops and cafes around the globe feature chic modern design and their own special version of these beautiful cups. To buy your own set of coffee cups, visit Jeff’s online store, and if you’re interested in recipes, coffee tips and other news, subscribe to his company’s newsletter.

Annie – The Rookie Barista

Annie of the Rookie Barista is another TikTok coffee influencer sharing beautiful content, including mushroom mugs and Disney-inspired morning coffee. Annie is based in Orlando and shares her love for magic, Disney and coffee with her 247,000 followers.

Giulia Bernardelli

For an amazing blend of coffee and creativity, check out the stunning works of art fashioned by Italian artist Giulia. From spilled coffee, she creates images of famous landmarks, oceans, forests and people as well as copies of renowned paintings like the Mona Lisa. For even more interesting visuals, discover what Giulia can do with leaves, stones, flowers, fruits, and chocolate. She shares beautiful art with her 110,000 followers.

Erica – Espresso Barred

With the popularity of TikTok in the last few years, more coffee influencers are popping up. One smaller-audience influencer on TikTok is Erica of Espresso Barred, who is creating beautiful coffee creations. Her TikToks also feature matcha and hot chocolate treats as well.

Junichi Yamaguchi

The first Champion of Coffee Fest Latte Art World Championship 2014 and founder of a popular coffee shop in Kyoto, Japan, Junichi delivers an Instagram feed chock full of eye-catching images. Featuring expert lighting, background, color, and composition, Junichi’s photos offer the perfect blend of simplicity and art.

Tanner Colson

Tanner believes that coffee isn’t just a drink, it’s a blessing and a way to connect with others, including his 907K followers on TikTok. Whether you’re looking for a simple new way to have your coffee or how to melt chocolate in your espresso, Tanner’s videos are helpful, insightful and a great place to get started.

James Hoffmann

If you want to learn a lot about coffee, there’s no one more equipped for the job than coffee roaster, blogger and champion barista like James. You can also find James on TikTok. His book about coffee explores different coffee-growing regions around the world, methods for roasting and brewing, and so much more. You can expect beautiful photos, coffee-related book recommendations and favorite blends of beans.

Marissa Gabriel

Marissa is growing on TikTok with her aesthetic coffee creations, thrift finds and mini vlogs. Marissa’s creative coffees like this honey pistachio shaken espresso or Peep cold foam cold brew have attracted over 340,000 followers. Marissa shows you that you don’t have to have boring coffee and inspires her followers to get more creative with their daily cup. 

Cabell Tice

As if you couldn’t tell from his Instagram feed, Cabell is a very good photographer, but that’s not all. He’s a three-time world champion in latte art and the owner of a coffee shop in Waynesville, North Carolina. Follow his journey at the shop through his photos and discover his talent for capturing other subjects by visiting his professional photography blog.