Orlando, Florida (November 12, 2019) – IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, has announced the beta launch of a new software service for marketers. BrandGraph provides a multi-platform service to map and classify the complex hierarchy of corporation-to-brand relationships by category. It associates social content with brands and easily aggregates information to provide insights for marketers across their competitive landscapes.
“Many marketing leaders struggle to organize and analyze the vast amounts of content and data being produced daily about their brands and competitors through social channels,” said Ted Murphy, Founder and CEO of IZEA. “Before BrandGraph, social platforms and sources of content were disjointed, making the aggregation and measurement of data across large companies and brand categories manual and time-consuming for marketers.”
“BrandGraph empowers marketing teams by providing them with the ability to navigate and understand the social footprint of a given brand, multi-national conglomerate, brand category, or entire industry in a way that has never been possible before,” continued Murphy. “By surfacing content and data for not only our customers’ brands, but also that of their competitive-set, BrandGraph can identify who is creating content for which brand, how much of that content is sponsored, and other actionable metrics such as share of voice, brand momentum, and overlapping brand affinities.”
The beta version of BrandGraph is now integrated within IZEAx Unity Suite at no added cost to IZEAx customers. IZEAx leverages BrandGraph to analyze millions of social media accounts and visualizes that data through the VizSearch® influencer discovery tool. In addition, BrandGraph has been designed as a stand-alone service complete with an accompanying API, which allows developers to enrich their own applications. The stand-alone version of BrandGraph will be available for a separate monthly fee at official launch, expected in Q1 2020.
Those interested in learning more about the platform can sign up for more information at brandgraph.izea.com.