Want to advertise on the platform that averages 250 million users every month? With 1.5 million businesses and 175 billion pins this year, Pinterest is one of the leaders when it comes to inspirational storytelling.

Pinterest gives brands and businesses the ability to create ads to find and connect with new audiences. Ad targeting options on Pinterest let you specify exactly who you’d like the ads to reach, so that you don’t waste time or money connecting with a disinterested audience.

Understanding your Pinterest targeting options can be a lot of work which is why we compiled all the information you’ll need in one convenient location. Here is your comprehensive guide to every Pinterest ad targeting option available:

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