If there’s one form of content that gets marketers the most excited, it’s video. You can’t go anywhere without hearing someone praise the value of creating and sharing video content.
Video on a website increases the amount of time people spend on that site by nearly 90 percent. Having video on a website brings in three times the traffic compared to a site with no video. By 2022, video will make up 82 percent of all internet traffic.
Although you do have the option of creating and uploading video to your brand’s own blog or website, many brands choose to put their videos on video sharing sites, too. Video sharing sites allow you to upload your own videos as well as watch, comment, and like videos created by other users. A form of social media, they encourage back and forth and discussion on content.
If you’re looking to give your videos a home or want them to reach a wider audience than they do on your brand’s website, here are the best video sharing sites to check out.
At this point you’d have to have been living under a rock not to know about YouTube. The video sharing giant has more than one billion users and people watch more than one billion hours of video on the site daily.
YouTube is available in more than 90 countries around the world, meaning it has a truly global audience. Also, it has a diverse selection of videos. You’ll find original content such as web series, vlogs, and films, as well as educational content such as language learning tips, how-to videos for craft projects, and homework help. There are also a slew of music videos. The list goes on.
In short, whatever type of video you can dream up, it’ll find a home and an audience on YouTube.
Vimeo is similar to, but substantially different from, YouTube. Like YouTube, it lets people upload and share videos. Unlike YouTube, the platform has no advertising and most users have to pay for the privilege of uploading their videos. Plans start at $7 for 5 GB per week but there is also a free, basic plan.
Vimeo might not be as open and accessible as YouTube and it has a smaller audience of around 80 million. But people like it for the enhanced control it offers over videos and for the ease it offers when creating a video subscription service.
Dailymotion is a video sharing site that’s based in France but that has a global audience. More than 300 million people use the sharing site each month to watch and upload videos. Users of Dailymotion watch more than 3.5 billion videos per month.
As with YouTube and Vimeo, the selection on Dailymotion is diverse. You’ll find TV shows, music videos, and news-related content. Compared to the other two sharing sites, Dailymotion seems to focus on media content, such as programming from musical acts and TV channels.
Twitch is a live streaming video sharing site that focuses on game-related content. For example, some of its more popular channels are devoted to all things PS4 or Xbox related.
Along with letting broadcasters (as Twitch calls its users) share their videos, the site occasionally offers streams of classic and popular TV shows such as “Doctor Who.”
Although you can create and share videos on regular Facebook, the social media platform has rolled out its own video sharing site, Facebook Watch. Facebook Watch is a little different from other video sharing sites. It’s video on demand and most of the content on the platform is created by content partners chosen by Facebook.
Along with “Facebook Original Series,” the Facebook Watch platform plans on making popular TV shows from the past, such as “Buffy the Vampire Slayer,” available for streaming.
Periscope is a live streaming video sharing app bought by Twitter before it launched in 2015. The premise of Periscope is that offering others a view of your life through live streaming video is an excellent way to build connections and discover the world.
The streams on Periscope are a mix of individual users and big brands. There are people who are sharing moments from their day as well as companies who use Periscope to broadcast news programs and interviews.
It seems that pretty much every social media platform has spun out its own video sharing app. IGTV is Instagram’s offering.
The app was rolled out in 2018 and allows people to create and share videos that can range in length from up to 10 minutes to up to 60 minutes. One of the app’s claims is it starts playing videos as soon as a person opens it, rather than making people search around for something to watch.
One of the older video sharing sites, Metacafe launched in 2003. Its focus is on short-form videos. Content on the site ranges from short TV show clips to gaming videos and from sports related videos to music videos.
When it comes to choosing the best video sharing sites to use, it helps to think of your overall goals for your video content marketing. For example, if you’re into live streaming, it’s best to choose a site that specializes in live streams. If you want to reach untapped audiences, you might consider looking beyond YouTube. In some cases, some trial and error or putting your videos in as many places as possible will help you learn what works and what doesn’t.