Top 10 Music Influencers of 2023

Are you looking to stay on the cutting edge of music culture? In this blog post, we’ll list some of the most popular (and stylish) music influencers for you to follow throughout 2023 – from established artists to radio DJs to producers and up-and-coming artists. Make sure you don’t miss out on any exciting news or advancements within the ever-changing world of music.

Top music influencers sharing their tunes on social media

SZA

If you’re active on TikTok you know exactly who SZA is. Her songs “Kill Bill” and “I Need A Big Boy” have become internet sensations. SZA, or Solana Imani Rowe, began making music in 2010 and has only continued to grow in popularity ever since. With her new album, SOS, which debuted in December 2022, SZA rose to fame. Her Instagram is full of stylish outfits and photoshoots, behind the scenes of the current SOS tour, and her lifestyle as a famous female artist.

Bad Bunny

Bad Bunny, or Benito Antonio Martínez Ocasio, is known worldwide as one of the most popular Puerto Rican Rappers. He gained the name “Bad Bunny” after sharing a picture of him as a kid wearing a bunny costume and funny expression and has only continued to gain the attention of many ever since. As one of the most popular artists on social media, Bad Bunny has over 45.3M Instagram followers and more than 31.1M on TikTok where he shares clips of his exciting lifestyle as he parties, travels, and creates new music.

Loren Gray

Loren Gray is another young starlet who got her big break thanks to TikTok. Joining the app while it was still called Musical.ly, Gray quickly gained a following, and she now has 54.4 million fans checking out her 15-second lip-syncs. Her success led her to create a social media empire, with 29.3 million followers on Instagram and 3.7 million subscribers on YouTube. She uses her YouTube channel to showcase her official music videos, but also regularly vlogs about everything from her makeup routine to letters from fans.

Snoop Dogg

Snoop Dogg is an elder statesman compared to many other influencers on this list, but he’s managed to stay relevant and has an incredible following. The rapper, actor, producer and entrepreneur boasts over 80 million followers on Instagram, where he posts “behind-the-scenes” snaps and memes.

Chance the Rapper

Chancelor Jonathan Bennett, better known as Chance the Rapper, released his early mixtapes on streaming services, using social media to build a reputation and spread brand awareness. He won three Grammy Awards for his third mixtape, a first for a streaming-only album, paving the way for his debut studio album in 2019. He has 17.8 million followers on Instagram. He now judges “The Voice” and fills his feed with his TV experiences.

Taylor Swift

In the sugar-coated world of pop, few players are as influential as Taylor Swift. Between her chart-topping songs and very public relationships with other celebrities, she’s rarely out of the press. She uses her Instagram feed to share concert photographs, personal snaps and promotions with 252 million followers, and she has another 51.3 million subs on YouTube.

Rihanna

Pop superstar Rihanna uses Instagram to connect with over 147 million followers. Her feed is a never-ending slide show of glossy photo shoots and must-have fashions where she promotes her music and her own makeup brand, Fenty. She also has 41.5 million subscribers on YouTube.

Piper Landon

You don’t have to have a following like Rihanna’s to become a successful influencer in the music industry. Singer-songwriter Piper Landon has used social media and her blog to build a loyal audience, including 1M Instagram followers. Piper has partnered with various brands, including Schick Intuition, Rohto Eye Drops, Rabithole and Hello Fresh.

Selena Gomez

While many music influencers use their reach to promote their latest album or sponsored products, many also use social media to do good. Selena Gomez does a lot of work with A21, an organization fighting against human trafficking, and she uses her status on Instagram to promote that cause. She is the most followed woman on Instagram, with more than 406 million followers, and often promotes her beauty line, Rare Beauty, in her posts.

Beyonce

Some celebrities are so huge they need no introduction, and Beyonce asserts that attitude on social media. The pop star regularly adds images to her Instagram feed, which has over 302 million followers, yet she rarely adds any text captions. Here, the images do the talking. Most of her fans are left speechless.

Ariana Grande

As one of the most followed women on Instagram and a talented pop artist, Ariana Grande has a following of more than 363M on Instagram. The famous pop star fills her feed with photos of a vintage aesthetic that often promote her beauty and perfume lines and introduce sneak peeks of her upcoming songs.

Luke Combs

Arguably one of the most popular country artist of our era, Luke Combs uses his Instagram to share with more than 5 million followers his songs, family, and behind-the-scenes clips of his tour. The country artist often shares the meanings behind his songs and photos of his live concerts. When he isn’t sharing his music, Luke often posts about his sweet new baby and wife, Nicole.

Charlie Puth

Singer-songwriter and record producer Charlie Puth takes to TikTok to share his incredible talent and passion for creating music. The well-known artist has collected a following of more than 21.6M on TikTok from sharing his talent for making music out of anything and sneak peeks of his upcoming unreleased songs.

Megan Thee Stallion

Houston native and famous female rapper Megan Thee Stallion is one of social media’s most entertaining and exciting musicians. She has gained more than 12.4M followers by sharing photoshoots, behind-the-scenes clips of her daily life, and sneak peeks into all her songs. Her TikTok posts of her freestyling and sharing her talent for creating music have only boosted her worldwide fame.

Lizzo

Our list wouldn’t be complete without the famous Lizzo. The hip-hop artist has earned a following of more than 26.8M from sharing her daily and humorous experiences, behind the scenes of her getting ready, upcoming songs, and concerts. Her fans love her TikTok as it provides a great insight into the fun and exciting lifestyle that Lizzo lives.

Harry Styles

Former One Direction star Harry Styles has only continued to rise to fame since his exit from the boy band in 2016. Since beginning his career on “The X Factor,” Harry has caught the eyes of many. He shares his life with more than 48.8M Instagram followers. Fangirls worldwide sneak peeks into Harry’s House Tour and his stylish concert outfits.

The Weeknd

Canadian singer and songwriter The Weeknd has become one of the most famous artists today. His unique style and unconventional music entertained millions. With more than 52.6M Instagram followers, The Weeknd shares his upcoming songs and projects, snaps from his tours, and artistic posts that share his same unique aesthetic.

Post Malone

Austin Post, or Post Malone, gained fame in 2015 after the release of his single “White Iverson.” He has continued to produce trending pop songs ever since. The 27-year-old has gained over 23.3M followers on Instagram by sharing his concert and festival experiences, recording new songs, and photos of meeting his favorite celebrities.

Juice WRLD

American singer and songwriter Juice WRLD has become one of the most famous rappers of our time. With his emo rap songs constantly used as trending sounds on TikTok, it’s no wonder Juice WRLD has more than 11.9M Instagram followers. His feed is full of behind-the-scenes posts of recording songs, his traveling experiences, new singles, and insight into his exciting lifestyle as a rapper.

Chris Davis

Chris is a musician, choreographer and makeup artist who posts about makeup, music and dance. He finds many outlets to express his creativity. His platform is one big canvas and you don’t know what he’s going to paint next, or what materials he’ll use. Follow Chris to the party and don’t worry he’s got the music.