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Brands that are looking to promote beach-related products and services can expand their reach by using trending Instagram beach hashtags. A quick search of the hashtag #beach on Instagram, for example, yields nearly 290M posts. 

But what are some of the other sun-and-sand topics that are popular online right now? We’ve tracked down some of the most commonly used beach hashtags to share. 

You’ll also find a few links to influencers using the hashtag—in case you want to explore the content creator, feedback, or posts behind the Instagram hashtags.

1. #SunAndSand (361,657 posts on Instagram)

A quick skim of images using this hashtag shows tropical vacation resorts, palm trees at sunset, and seaside-ready outfits, like this post from nano influencer CJsMummie on Instagram.  

2. #DayAtTheBeach (221,605 posts on Instagram)

It’s worth noting that although this hashtag, on its own, has more than 221K mentions on Instagram, there are countless others that have their own tally when including emojis. For example, #Dayatthebeach with a sun symbol at the end accounts for another 4,570 posts. Other symbols added to the end of the hashtag include a heart, a bikini, water droplets, and a sun with sunglasses on it

3. #BeachLife (42,426,877 posts on Instagram)

Unlike the previous Instagram hashtag, which focuses on a one-day experience, the #BeachLife hashtag is about finding your happy place in a lifestyle that often includes living in a tropical climate with beach access. It turns up in promotions for beach clothing, alcohol, and real estate, like this home for sale in Myrtle Beach.

4. #SandyToes (608,853 posts on Instagram)

Families playing in the water, close-ups of flip flops, promotional close-ups of sunscreen bottles, and influencers lounging on a beach towel give you a sense of place and a longing for a vacation. 

5. #Waterfront (3,546,621 posts on Instagram)

While a good portion of these posts are tied to seaside properties or boat docks, you’ll also find the hashtag used alongside interior design and decorator’s posts, such as this one from the Kips Bay Show House in Palm Beach. Restaurants with outdoor seating on the water also use this hashtag to help Instagram users find new dining establishments.

6. #BeachHair (1,163,434 posts on Instagram)

Brands that sell hair care products, swimsuits, or beach-related apparel and footwear may not be surprised to learn that #BeachHair is a goal. Unlike the actual disheveled look that can come from wind, blowing sand, and lifeless locks from a day in the sun, this style is all about looking effortless with great volume and definition. 

7. #OceanView (83,261,874 posts on Instagram)

This hashtag frequently turns up alongside stunning sunsets, crystal clear beaches, and cliffside hiking apexes. It’s often used to promote travel destinations, hotels, and even drone photography, as seen in this featured shot of a lighthouse in Canada

8. #SeasideWedding (51,167 posts on Instagram)

Adding another word to beach, ocean, or sea can help narrow down a broader category to identify a niche. Using the hashtag #SeasideWedding, for example, can help brides, grooms, and wedding planners gather inspiration. To help social media users find your brand’s destination, party supplies, wedding apparel, or wedding-related event, consider testing out this hashtag.

9. #BeachBody (11,452,726 posts on Instagram)

Although this hashtag could apply to almost anyone anywhere, the term has become synonymous with fit influencers showing off the results of their hard work … or surgery. Consider using the hashtag if you’re promoting fitness classes, personal training sessions, bathing suits, weight loss supplements or products, protein shakes, or gym equipment. 

Check out this post by Robert Sanders offering in-person and online coaching, tagged with #beachbody and several other hashtags. 

10. #BeachBaby (1,079,195 posts on Instagram)

As you might expect, many of the posts that use this hashtag are pictures of adorable babies and toddlers enjoying a day of sun at the beach. And while that does make for some good promotion regarding sunscreen, cute kids’ clothes, and waterproof swim diapers, there are a few adults—and fur babies—mixed in.

11. #WhiteSand (1,698,000 posts on Instagram)

Travelers to tropical destinations will often use this hashtag to highlight an easy-to-recognize feature that’s associated with luxury resorts and private villas. 

12. #BeachFun (1,054,822 posts on Instagram)

You’ll see plenty of water sports, like surfing and jet skiing, when you search for this hashtag, but there are also lots of dogs frolicking in the sand and fashion influencers showing off their favorite bathing suits and sunglasses. 

13. #SurfsUp (1,496,689 posts on Instagram)

Although #SurfsUp conjures images of sunkissed skin and gnarly waves, not every post with the hashtag features surfers. You’ll run across every kind of promotion, from surfing-related tattoos and gourmet cakes to a laundry bar. The key is to be creative in your tie-ins.

14. #BeachyVibes (114,586 posts on Instagram)

By using “beachy” instead of “beach,” you can widen the way this hashtag is used. You’ll see images tied to the #beachyvibes tag touting seashell-covered DIY crafts, books about the ocean, pearl jewelry and nails, crab-shaped keyrings, jellyfish-inspired art and clamshell jewelry. 

15. #CoastalLiving (3,209,977 posts on Instagram)

The beach cottage vibe associated with the #CoastalLiving hashtag can attract customers looking for anything from decorating ideas and home decor to real estate on the beach and flowery dresses and wide-brimmed hats. 

16. #Beachin (1,059,582 posts on Instagram)

A play on the word “bitchin’,” this hashtag serves up a mix of beach-related fun with a splash of sass. Expect lots of bikini selfies, fresh and fried fish plates, beachfront establishments that scream Spring Break and $5 daiquiris. 

17. #BeachTherapy (437,756 posts on Instagram)

What therapist wouldn’t recommend some R&R at the beach? Posts with this hashtag range from yoga poses at sunset to bar glasses being clinked together to cheers with friends, brands can use this hashtag for almost anything with a glimpse of the beach in the background. 

Of course, there’s always an exception to the rule, like this resort’s stunning photo of a plant-based burrito—which used the #BeachTherapy hashtag despite no sand in view!

18. #Boardwalk (1,838,000 posts on Instagram)

Where there’s a boardwalk, there’s a beach, and this hashtag works for branding oceanside destinations, food, beverages, clothes, sunglasses, jewelry, and almost anything that can be staged for the setting. Be sure to also use hashtags indicating the city to help consumers better identify which boardwalk you’re referencing.

19. #BeachBunny (319,709 posts on Instagram)

Because the term may be considered misogynist, the #BeachBunny hashtag should be reserved for use by female influencers who make the decision themself. Still, you’ll find plenty of posts showcasing bathing suits, sunglasses, wide-brimmed hats, and even makeup, like this post from Stacy Westbrook Whitehead

20. #BeachBlanketBingo (6,461 posts on Instagram)

A reference to the famous 1965 musical featuring Annette Funicello and Frankie Avalon, the #BeachBlanketBingo hashtag brings up images of vintage beachwear, flea marketing finds, and barbecues on the beach. 

21. #Sandcastles (340,528 posts on Instagram)

Sure, there are plenty of photos of actual sandcastles, but this hashtag also pulls up adorable beach clothes for kids, children’s books, beach-scented candles and reed diffusers, oceanfront rentals, and DIY sand-play ideas. 

22. #LifeguardOnDuty (36,548 posts on Instagram)

Looking to entice people to rent a boat, visit an oceanside resort, staycation at a hotel, or boost tourism for families with young kids? The #LifeguardOnDuty hashtag is versatile. In fact, it works with virtually any apparel if the model (human or canine) is photographed anywhere on the beach. 

23. #PalmTreesAndSunshine (39,479 posts on Instagram)

Admittedly, not all palm trees are on the beach, but this hashtag carries its weight in terms of expectations. Images using the tropical vibe range from sailboat rentals and hotels with seaside infinity pools to simple beach quotes, like this one touting “Palm trees feed my hippy trippy soul.”

24. #FeelingBeachy (14,506 posts on Instagram)

Who’d ever guess that this hashtag would be used to promote a crocheted blanket? Some of the products we DID see coming: this “Lobster Love” handbag collection, beach-mode caps, bathing suits, coverups, painted bottles with cute beach captions, and sea anemone jewelry. 

25. #DontForgetTheSunscreen (8,178 posts on Instagram)

It may sound like a PSA to avoid developing skin cancer, but this level-headed hashtag is being used to promote everything from alcohol and cake to healthy snacks and skincare products. 

26. #FunInTheSun (6,257,733 posts on Instagram)

True, not every photo associated with this hashtag is from a beach locale, but many are. It’s associated with a wide variety of products and services, including a private chef service at a resort, beachside golfing, waterparks, and learning-to-sail classes.

27. #BeachBum (5,036,112 posts on Instagram)

When brainstorming hashtags for beach day fun, consider the relaxed vibe associated with #BeachBum. On Instagram you’ll see the hashtag used alongside airport fit checks, popsicle closeups, beach-themed cell phone cases, and shimmering beach oil.

28. #BeachHouseStyle (148,444 posts on Instagram)

If your product line includes home decor or you offer interior decorating, architectural design, staging, or vacation rentals, this hashtag can attract your target market. Just be cautious that you’re staying true to the beachy style to meet the expectations of your audience.

29. #BeachFinds (417,161 posts on Instagram)

The perfect hashtag for beach-themed merchandise or creations that incorporate natural elements found on the beach, this phrase manages to cover anything with palm trees, waves, sandcastles, sailboats, and seashells. We found beach-glass jewelry, crafts made with sea glass, artwork, t-shirts, and upcycled home decor.

30. #BeachLover (3,433,720 posts on Instagram)

Similar to the previous hashtag in terms of merchandise, this phrase caters to the sun-loving crowd—or at least those who appreciate the beach-themed vibe. We immediately found sea-star- and seahorse-shaped craft pieces, cute summer dresses, purses, hats, artwork, resort promotions, and even outdoor massages linked to the hashtag. 

Influencers:

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Marketers:

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influencer marketing software Managed Services

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal

Learn more about our
Managed Services offerings

influencer marketing software Managed Services

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal

Learn more about our Managed Services offerings

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal

Learn more about our Managed Services offerings