Though not exclusively for women, the beauty industry markets heavily toward them. The industry is quickly changing, with several top brands selecting male beauty influencers to join their campaigns. While the pool of men and boys with a passion for makeup is still small in comparison to their female counterparts, the number goes up each day. Check out these top male beauty influencers inspiring people around the world with each social media post.
25 Top Male Beauty Influencers
Before he was even out of high school, James Charles became one of the top male beauty influencers on social media when he was named the first male ambassador for CoverGirl. He’s since racked up 4.4 million Instagram followers and 4.1 million YouTube subscribers. Fans love his tips, tricks, and tutorials.
Manny Gutierrez started showing off his makeup skills on Instagram, where he has more than 4.6 million followers. He then went on to make YouTube beauty videos, and amassed 4.7 million subscribers. As one of the top male beauty influencer he has several brand partnerships, and is an ambassador for Maybelline.
Jeffree Star started his career on MySpace in the early days of social media, as a singer/songwriter. He went on to launch a YouTube channel in 2006, where he uploads makeup tutorial vids for his 6.7 million subscribers. He’s since grown into one of the top male beauty influencers with his own line of cosmetics.
Gabriel Zamora is a self-taught makeup artist who made a name for himself on social media before becoming an in-house stylist for Ipsy. As one of the top male beauty influencers he shows off his looks to more than half a million followers on Instagram, and 364,000 YouTube subscribers. He reaches a broad audience by posting content in both Spanish and English.
Reuben De Maid
Ruben De Maid is one of the youngest male beauty influencers on social media. He first came into the spotlight as a 12-year-old singer on “The Ellen DeGeneres Show” in 2017. Fans were quick to notice his flawless makeup, which he applies himself. He uploads tutorials on YouTube, and has more than two million views.
Thomas Halbert’s YouTube videos have racked up more than 12 million views since he launched his channel in 2015. He loves to experiment with makeup, and frequently posts his looks on Instagram, where he’s gained 381,000 followers. As a top male beauty influencer, he hopes to change the way the beauty industry markets its products.
Better known on social media as Alex Faction, Alexander Rivera is a Chicago-based professional makeup artist who does it all, from glamorous looks to special effects. He racked up over 13 million views on his videos, and fans love his product review and recommendation video series titled “Alchy Hauls.”
Victor Ramos has nearly 30,000 followers on Instagram thanks to his collaboration with Make Up For Ever. He’s talented with contouring, highlighting, brows, and more. Victor has helped increase diversity in the beauty industry by collaborating with brands that offer shades for a larger array of skin colors.
Jake-Jamie Ward goes by the title Beauty Boy on social media. He rose to prominence when he started the online movement known as #MakeupIsGenderless. He went on to become the male face of L’Oreal UK, and now has 153,000 Instagram followers and more than 1.4 million views on his YouTube channel.
Arabia Felix is a Middle Eastern makeup artist known for his stunning drag makeovers. He’s been doing makeup and drag since his teen years even though he lives in a part of the world that isn’t open and accepting of his passion. His hair and makeup tutorials — including how to get perfect curls on a synthetic wig — have reached more than five million views on YouTube.
With more than 3.1 million subscribers and 424 million views on his YouTube channel, Wayne Goss is one of the most popular male beauty influencers on social media. He’s been on the platform for a decade, and has taught millions of people how to do everything from choosing a foundation to copying Kim Kardashian’s looks.
Unlike many of the other beauty influencers on the list, Jordan Liberty showcases his skills on diverse models rather than on himself. The professional makeup artist and photographer has more than 479,000 subscribers on his YouTube channel, where he uploads tutorials, product reviews, and more.
Michael Finch is one of the few male beauty influencers from Australia. He creates tutorials, vlogs, Q&As, product reviews, and more for YouTube, where he has more than 848,000 subscribers and 70 million views.
Known as Alannized on social media, Alan Macias got his inspiration by watching and following other beauty influencers. He’s since gained more than 442,000 Instagram followers of his own. In addition to being a top male beauty influencer, Alan released his own line of cosmetics in collaboration with Laura Geller.
Ariel Diaz is a freelance makeup artist who got started in the field by chance. He was always an artist, then discovered his makeup skills when he did Halloween makeup at his mother’s school. He took off with it, and now creates stunning re-creations and original looks. These are all showcased on Instagram, where he has over 550,000 followers.
Jack From the UK
Despite not even being a teen yet, Jack is already one of the top male beauty influencers, and many people’s go-to makeup guru on social media. His skills are flawless, and he makes it look effortless. He already has more than 436,000 followers on Instagram, and hopes to one day do Kylie Jenner’s makeup.