Move over, fashion influencers and video game vloggers. The influencer sphere has officially gone to the dogs (and cats, and hedgehogs, and even, in some cases, raccoons). That’s right, some of today’s most popular influencers are pets. Pets are so popular on social media that they often outperform humans, according to “The New York Times.” So who are the top pet influencers, what do they have to say for themselves, and who do they work with?
Take a look.
25 Top Pet Influencers
If the internet belongs to cats (and they insist that it does), then Grumpy Cat is the president, empress and queen of the web. The most ubiquitous feline of all the top pet influencers rose to fame because of her underbite and petite size, which make her look, well, grumpy.
Loki the Wolfdog
Loki is a husky/arctic wolf mix known for his sense of adventure and his travels with his owner/dad Kelly. As one of the top pet influencers, Loki’s had the chance to headline some pretty big campaigns, including working with Mercedes-Benz and REI.
Nala Cat didn’t set out to find fame — fame found her. Her owner created an Instagram profile for Nala (who’s now seven) back in 2012, and the rest is history. The top pet influencer has more than 3.5 million followers and regularly makes appearances at cat festivals.
Doug the Pug
Doug the Pug was an overnight success. His owner posted a cutesy video of him on Instagram one day, and woke up to it having millions of views the next. Today, Doug is one of the top pet influencers with more than three million followers. He’s known for his silly, pop culture photos.
Marnie the Dog
Marnie the Dog has an inspiring story. She was adopted from a shelter at the age of 11 (she’s now 16). Her head tilts to one side because of vestibular disease, a condition that affects dogs and is somewhat similar to vertigo in humans. Today, she is one of the top pet influencers with more than two million followers. She works with brands such as Netflix and AirBnB.
Chloe the Mini Frenchie
Meet Chloe, the world’s first dog-fashion influencer. As one of the top pet influencers, her Instagram profile is full of cute lewks and #OOTDs. She’s also worked with the likes of Vogue and Barney’s New York.
Jiff Pom is a top pet influencer with more than eight million followers on Instagram. He set the Guinness World Record for being the animal with the most followers. His Instagram profile is full of selfies of him in cool costumes, as well as photos of him posing with other well-known influencers.
Tuna is another dog with a sweet story who’s gone on to become a top pet influencer. His owner started the Instagram account because she wanted to make other people happy. She and Tuna met at a pet rescue event. In addition to his main Instagram profile, he also a second account, where he shares photos from his travel adventures.
Menswear Dog (Bodhi)
If Chloe the Mini Frenchie is the most fashionable pet influencer, then Menswear Dog, aka Bodhi, is the most stylish. His Instagram profile is full of shots of him modeling cool and debonair looks.
Toast, Muppets, Cheese, and Pants
Toast was a canine supermodel who has sadly passed away. While Toast might be gone, she’s left behind a trio of siblings who are also top pet influencers and continue to share their style with the world.
True to her name, Lil Bub is an adorable little cat and top pet influencer. She recently made a presentation at the Catsbury Park Cat Convention, and has had books and a documentary created about her.
Waffles the Cat
Waffles the Cat was a bit of an ugly duckling. When he was a baby kitty, no one wanted to take him home because they thought he was unattractive (he’s a Scottish Fold, which contributes to his unique appearance). Well, he’s sure showed the world, as today he’s a top pet influencer with more than half a million followers. He works with brands including Samsung and Friskies.
Lionel the Hog
Lionel, a hedgehog, might be covered with tiny spikes, but that doesn’t mean he’s not adorable (and loved). The pet influencer has worked with brands including West Elm and Daniel Wellington.
Louboutina’s nickname is the “hugging dog,” so it’s little wonder she’s so popular. Her feed is full of pictures of her hugging fans and strangers on the street, and a rotating cast of stuffed animals at home.
The Instagram profile of Goldens Glee got started before the dog even existed. Goldens’ owner started the account as a place to share and repost pictures of happy golden retrievers. A bit later, he decided to adopt a dog and make her the face of the profile. Today, the profile is full of pictures of Goldens Glee looking very happy to be there.
Venus Two-Face Cat
The best models have unique features that make them stand out. That’s definitely the case with Venus Two-Face Cat, whose signature feature is having one side of her face black and the other orange. Her eyes are also two different colors (blue and green). Her distinct look has led to partnerships with brands such as Litter Robot, as well as her own 12-month calendar.