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By the end of the second quarter of 2017, Snapchat had 173 million daily users, up from 166 million in the first quarter and up from 161 million daily users in the last quarter of 2016. Compared to the other social networks, Snapchat’s user base skews young (under 35). 83.4 percent of 12-17-year-olds are on Snapchat, as are 78.6 percent of 18-24-year-olds. Things start to drop off once hit their mid-twenties. Just 47.6 percent of 25-34-year-olds are on Snapchat. Snapchat ad targeting options give you the chance to target a specific group, based on age, location and a host of other features. Creating a custom ad on Snapchat means your brand will reach the people it wants, without breaking the bank.

The Comprehensive Guide To Snapchat Ad Targeting Options

Everyone launching a Snapchat advertising campaign starts at the same place – Geography Demographics.

Snapchat Ad Targeting Options: Location

Choose to include or exclude a specific metropolitan region or zip/post code

Then we move on to individual demographics

Snapchat Ad Targeting Options: Audience Age

  • All
  • 13-17
  • 18-24
  • 24-35
  • 35+

Snapchat Ad Targeting Options: Audience Gender

  • All
  • Male
  • Female

Snapchat Ad Targeting Options: Language

  • Japanese
  • Italian
  • Indonesian
  • Greek
  • German
  • Norwegian
  • Turkish
  • English
  • French
  • Dutch
  • Swedish
  • Arabic
  • Chinese
  • Danish
  • Finnish
  • Korean
  • Polish
  • Portuguese
  • Romanian
  • Russian
  • Spanish

Snapchat Ad Targeting Options: Advanced Demographics (not available in all countries)

  • Spanish Speakers
  • College Graduates
  • Household Income (HHI): <50k
  • HHI: 50k-75k
  • HHI: 75-100k
  • HHI: 100-250k
  • HHI: 250k+
  • HHI: High Net Worth
  • Moms
  • Married People
  • Moms (grade school)
  • Moms (high school)
  • Moms (preschool)
  • New Moms
  • Parents
  • New Parents
  • Small Business Decision-makers
  • Small Business Employees

Once Snapchat ad targeting demographic options are set, marketers choose from four pre-defined audiences categories:

Snapchat Ad Targeting Options: Audience Categories

  • Lifestyles
  • Shoppers
  • Viewers
  • Visitors

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Download your free copy of the Snapchat Influencer Marketing Guide today!

Each category has a series of subcategories that let you narrow down your target audience even further. There are more than 300 pre-defined audience options on Snapchat. Rather than giving you a boring list, here’s your comprehensive guide to every Snapchat Ad Targeting Option available:

Infographic - SnapChat Ad Targeting Options FINAL Web