ORLANDO, FL (June 8, 2017) – IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, today announced it has partnered with Rubicon Project (NYSE:RUBI), the global exchange for advertising, to extend its influencer marketing services to thousands of potential advertisers via Rubicon Project’s exchange.
Under the agreement, IZEA will use Rubicon Project’s technology to extend the footprint of its ecosystem and IZEAx platform, by providing sales and management of influencer marketing campaigns within Rubicon Project’s exchange. IZEA has already completed over 3.5 million transactions with creators within its own platform, IZEAx and will continue to offer the platform.
Joe Prusz, Head of Revenue at Rubicon Project, said “Rubicon Project is excited to be working with IZEA as they expand their technology-enabled influencer marketing services. This partnership makes it easier for our customers to execute and scale programmatic influencer marketing campaigns, and further extends the diversity of the marketing channels and providers available on our platform.”
“Our mission since inception has been to help Creators monetize their content, creativity and influence,” said Ted Murphy, Founder and Chief Executive Officer at IZEA. “Rubicon Project is an industry leader and pioneer, offering an integrated programmatic ad solution that spans a wide array of units and mediums. This partnership will help IZEA generate more opportunities for our creators to earn from large, multi-channel advertisers.”
IZEA’s influencer marketing capability is available to Rubicon Project customers starting today.