Audience is important when it comes to influencer marketing. If your brand is targeting just one demographic or just one language, you might be missing out. If you’d like to reach Spanish language speakers, it pays to connect with Hispanic influencers. Here are the top Hispanic influencers on YouTube, Facebook, Instagram and Pinterest.
Top 25 Hispanic Influencers
YouTuber German Garmendia, aka YoSoyGerman, is a singer and comedian. As the top Hispanic influencer on YouTube, his page has 31.5 million subscribers who tune in to hear his latest songs and to see his comedic sketches.
Mariale is a Spanish language beauty vlogger and one of the top YouTube Hispanic influencers with more than four million subscribers to her YouTube channel. Her videos include tutorials and DIY tips. She’s also worked with big-name cosmetic brands, such as Benefit.
Maiah Ocando is an actor and vlogger and one of the top Hispanic influencers on YouTube with more than 600,000 subscribers on and more than 400,000 followers on Facebook. Her videos range from weekly talk shows/podcasts to instructional videos.
Kathy Cano Murillo, aka the Crafty Chica, has a thing for glitter — and her followers love it. Since she’s a DIY and crafts-focused influencer, her main social media outlet is Pinterest, where she has more than 13,000 followers. She’s also got a channel on YouTube, which has more than 22,000 subscribers.
Olalla Lopez’s YouTube channel, CaELiKe, has more than nine million subscribers. Although she’s also a beauty vlogger with several tutorials, this one of the top Hispanic influencers on YouTube really gets the views for her funny videos, including a number of parody music videos.
Bethany Mota has more than 10 million YouTube subscribers and has appeared on “Dancing with the Stars” on ABC. The top Hispanic influencer’s videos range from haul videos (during which she shows off clothes and other purchases) to Pinterest try-outs (during which she tries out various DIYs and crafts projects from the social media site).
More than 5.5 million people subscribe to Tiffany Garcia’s (aka iHasCupcake) YouTube channel to catch her latest gaming videos. As you might guess from her channel’s name, this top Hispanic influencer on YouTube is about more than just games. She also has fun, game-inspired baking videos.
Known as elrubiusOMG on YouTube, Ruben Doblas Gundersen has more than 24 million followers, making him one of the top Hispanic influencers on YouTube. He’s primarily a gaming influencer, although he does keep fans laughing with some comedy videos too.
Camila Coelho vlogs in Portuguese and has almost three million followers on YouTube. Her videos include beauty tutorials and tips. As one of the top Hispanic influencers on YouTube, she also has a big following on Instagram, where almost six million people follow her. A recent series of posts on the photo site showcased her family’s trip to Disney.
Former Vine star LeJuan James got his name from a certain NBA star, and rose to fame thanks to short videos that he claims “represent Hispanics around the world.” Although Vine is no more, this top Hispanic YouTube influencer has more than 1.6 million followers on Instagram and more than 2.5 million followers on Facebook.
Tejeda Ruiz, aka Dulce Candy, vlogs in both Spanish and English and keeps more than 2.2 million YouTube subscribers coming back for more. A top Hispanic YouTube influencer and beauty vlogger, her videos include makeup tutorials and hair care tips, as well as home decor and lifestyle advice.
Enchufe TV is the work of a group of Ecuadorian influencers and comedians. The channel has nearly 14 million subscribers and features a series of comedy sketch videos in Spanish, lading it squarely on our list of top Hispanic influencers on YouTube.
Gaming is big on YouTube, and one of the top Hispanic influencers on YouTube is Guillermo Diaz. He’s racked up subscribers thanks to his “Minecraft”-centric videos. So far, he has more than 11 million subscribers on the site.
Single dad Jorge Narvaez first caught people’s eyes with his cover of the song “Home” (originally by Edward Sharpe and the Magnetic Zeros). His parenting-focused channel has more than 600,000 subscribers. Along with covers of popular songs (many of which feature his daughters singing), the top Hispanic influencer has videos that offer parenting tips and advice.
More than two million subscribers tune in to Luan Palomera’s YouTube channel, the Sticky Tech. Although this top Hispanic YouTube influencer is known for prank videos, the Sticky Tech also features some cartoons and reviews of discontinued junk foods.
Luzu is definitely one of the top Hispanic influencers with more than three million followers on Twitter and almost 2.5 million followers on YouTube. His videos are primarily about video games, but he also has a few comedy sketches too.
Given that YouTuber Samuel De Luque also vlogs about “Minecraft” and has more than 17 million subscribers, is it any wonder that he and Guillermo Diaz are BFF? The pair have also written a number of books together.
Mariand Castrejon Castañeda is another Spanish-language beauty vlogger. The top Hispanic YouTube influencer’s channel, Yuya, has more than 18 million subscribers.
Luis Fernando Flores, or Fernanfloo, as he’s known on YouTube, is another funny video game influencer and top Hispanic YouTube influencer. He has more than 21 million subscribers who regularly check in to see what funny video he’s posted.
Beauty vlogger and Insta-blogger Nicole Guerriero has more than 2.8 million YouTube subscribers and two million followers on Instagram. The top Hispanic YouTube influencer has partnered with brands ranging from Clinique to Audible. Her videos include everyday beauty and skin care tips, as well as more complicated, full-face makeup tutorials for Halloween.
Gabriel Montiel Gutierrez is the top Hispanic influencer behind Werevertumorro, one of the most popular YouTube channels in Mexico. It has more 13 million subscribers, who joined to catch Gutierrez’s funny videos.
Rocío Mora is the top Hispanic influencer behind RisasRizos, a bilingual YouTube channel dedicated to curly hair care. The channel has more than 90,000 subscribers who tune in to learn more about the best ways to tame curly hair.
Like mother, like daughter: Maya in the Moment is the YouTube channel created by the Crafty Chica’s daughter. It covers plus-size fashion and beauty topics, and has more than 10,000 subscribers. This top Hispanic YouTube influencer is also on Instagram, where she has more than 11,000 followers.
David Lopez is another Latino Vine star who turned to Instagram and YouTube after the demise of the site. As one of the top Hispanic influencers, he has one million followers on Instagram and more than 400,000 subscribers on YouTube.
Mama Contemporanea is a Spanish-language mommy blogger with more than 26,000 YouTube subscribers. Her blog and videos feature recipes, parenting tips, and the occasional haul video.