Sponsored Videos See 20% Year Over Year Growth

Influencer Marketing Sponsored Video UseageORLANDO, FL (May 23, 2017)IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, found in its annual State of the Creator Economy report greater year-over-year growth in marketers investing in visually-driven content than any other type of approach.

Although sponsored Facebook updates remain Influencer Marketers’ preferred tactic, with 78% reporting leveraging it in the last year, the usage of sponsored videos saw a larger year-over-year jump of 20%. In addition, use of sponsored blog posts increased by 16% and sponsored photos jumped by 12%

This trend toward “snackable,” shareable visual content correlated with Content Marketers sampled in the study as well:

  • One-half of content marketers indicated imagery and infographics are their most commonly-utilized approaches.
  • Only one-third indicated white papers, lists and advice articles were their top form of content.

For the complete 2017 “State of the Creator Economy Report,” visit https://izea.com/resources/the-2017-state-of-the-creator-economy/

Join the discussion 2 Comments

  • Gaurav Heera says:

    Influencer marketing is the current hot topic in marketing circles, and it’s not hard to see why. 51% of marketers believe that incorporating influencers into their marketing helps them reach customers. Those who do it well earn an average of $6.85 in media value for every dollar they spend. And the top 13% earn $20 or more.

  • A great way to learn more about your audience is by not only developing buyer personas, but also reader personas. Not all of your readers are going to be your buyers.
    However, the topics within your blog should depend on the goals you want to achieve. For most companies, they see their blog as an opportunity to educate and nurture prospects and hopefully pushing them down the sales funnel.

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