What is a Sponsored Video?
A sponsored video is a unique branded video experience that is designed to help marketers connect with a social media influencer’s audience.
Influencers with video production skills will produce video content to promote to their followers and subscribers. This content can be long form, commonly found on platforms like YouTube and Vimeo, or short form as found on Instagram and Twitter. The videos are in the style and voice of the influencer, keeping the message authentic and relatable.
Sponsored Video Examples
Influencer Marketing Examples