Influencer Marketing Podcast on Pepsi, United Airlines & April the Giraffe
Welcome to episode 3 of ShareWorthy, our snackable and shareable content and influencer marketing podcast. In this month’s episode we talk with Digital Strategist and Internet Marketing GURU Shane Barker. We called in to Shane to pick his brain about what he thinks are the biggest trends to watch in the marketing technology industry.
This influencer marketing podcast features Shane discussing:
- The power of social media to impact large companies like United Airlines. What did they do wrong? What did they do right? How can other brands learn from their mistakes?
- Pepsi. What was that commercial featuring Kiley Jenner? Is that the direction Influencer Marketing is going? What did they get wrong? What did they get right? Was the social media backlash appropriate? What can other brands learn from their mistake?
Micro-influencers and AI – two big buzzwords in the MarTech industry today. Are they a fad or the future? Should brands put all their marketing dollars toward these new tactics or are they just part of the mix? How worried should celebrity influencers be?
Previous ShareWorthy Influencer Marketing Podcast episodes include our interview with bestselling author Erik Qualman and the highlights from our State of the Creator Economy Study.