The 2017 State of the Creator Economy study found the average person visits nearly 400 websites and reads more than 200 articles every month. This translates into close to 20 interactions with content every day. That’s a huge opportunity to introduce potential clients to your brand through content. To get eyes on your content you probably need some help. You probably need to utilize content amplification tools.
But it’s not enough just to produce content. Your content needs to find its way onto the screens of your customers and audience. So, how do you make sure your content is seen by the right people?
Fortunately, you have a lot of options. A number of content amplification tools are available to push your blog, social media, video, and virtually any other content you produce onto the screens of your customers. Here are our 15 favorite content amplification tools:
15 Content Amplification Tools To Boost Content Reach
Buffer is a social media scheduling app that allows you to pre-schedule posts for various social media accounts, including Facebook, Twitter, Pinterest, and Instagram. It also lets you promote older content by “re-buffering” it. Although it’s one of the more useful content amplification tools for social sharing, it relies on you having an already established and well-engaged social media audience in order to achieve the best results.
Hootsuite is similar to Buffer in that it allows you to schedule social posts in advance. This is one of the content amplification tools that lets you evaluate who’s clicking on what and allows you to run contests or sweepstakes to build your followers. A number of packages are available, from a free plan to the enterprise plan. Although the tool lets you share your content, it doesn’t connect you with influencers or expand your reach.
ContentAmp lets you tap into an already-established influencer network to promote your posts and content. This one of the content amplification tools shares your content with influencers who are on the platform, and they can choose to share it with their followers based on whether they think it’s a good fit.
The Edgar app goes a step beyond social scheduling. The content amplification tool uses an algorithm to republish your social posts at certain times, increasing the chance that more of your followers will see your posts. Although that is a useful feature, the app is limited to posting on your own social accounts.
Twitter offers users the opportunity to promote tweets. Think of this content amplification tool like advertising on Twitter. You pay a fee and the social network puts your tweets in people’s feeds, even if they don’t follow you. Although Twitter strives to put the tweets in the feeds of people it thinks will find them relevant, there’s always the chance that the “Promoted Tweet” designation will stand out as an ad and turn people off.
Facebook ads are similar to promoted tweets but appear on Facebook in a user’s newsfeed. You’re paying to have your content show up in a person’s feed. As with other content amplification tools, like promoted tweets, there’s a risk that people will simply tune out when they see “ad” or “promoted” by the post.
LinkedIn also has a content publishing and amplification tool. The problem with it? It’s on LinkedIn, which only 29 percent of US adults use, according to Pew. But, if you’re a B2B company, this could be your bread and butter. In fact, a Marketing Mojo study found 79 percent of B2B marketers see LinkedIn as a major lead generation platform.
PR Newswire can be a useful tool when your company needs to get a press release out. It’s limited in its usability, though (it’s good for “news” but not much else). The platform’s content distribution spans more than 4,500 websites, 3,000 media outlets, and more than 550 news content systems, so there’s a good chance you’ll get more than just a few eyes on your content.
The goal of Taboola is to increase traffic to your website or blog by publishing links to your content on third-party sites. The problem with the tool is that your links can often look like ads, and, as Nielsen’s Global Trust in Advertising report showed, less than 50 percent of people trust online ads.
Outbrain is similar to Taboola. It will recommend your content to readers of high-authority, established websites. It’s well known and visible, but doesn’t offer much in the way of specific targeting and runs into the same issue of content appearing similar to ads.
Like Outbrain and Taboola, Gravity is a recommendation tool that promises to promote your content to interested readers. Although it goes a step beyond those two tools by also offering a feature that lets readers recommend content, it still has the same trial-and-error feel of the others.
For a fee, you can add OnePress Social Locker to your WordPress site and keep your content behind a sort of social media paywall. Instead of paying money to view your posts, interested parties have to share it on their social accounts before they can actually get a look. While you might boost the number of shares you get using the tool, it’s more likely you’ll just annoy a bunch of potential readers.
MailChimp is an email marketing tool that helps you share your content with an email list. Of course, a major drawback of the service is that you need to have an engaged email mailing list to benefit from it. But a killer benefit is you can automate your emails to send as soon as someone downloads your content to move prospect further down your sales funnel.
Storify allows you to collect social media posts all in one location. It can give you a clear idea of who is saying what, and what they are saying. It can also be a useful tool for collecting social media Q&As after the fact, or for assembling a story from a series of posts. The tool can be hard to use and isn’t necessarily a replacement for producing great content yourself.
Nanigans is an advertising automation tool that pushes your company’s ads across social media networks, including Facebook, Twitter, and Instagram. Although it can help you get your message out there, your posts will show in people’s newsfeeds as ads.
If an influencer decides that your content is relevant to their brand or message, there’s a greater chance their followers will engage with it and click through. The best part is you only pay for the qualified clicks you get because the tool operates on a cost-per-click model. Although influencers do need to disclose that their post is an ad, since they have a loyal following, people are still more likely to click compared to traditional ads.
Did we leave out any of your favorite content amplification tools? Leave us a comment below and we’ll update our list based on your recommendations.