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Social Media Influencers come in all shapes and sizes.

Comprised of everyone from micro influencers who have a few thousand followers but high engagement rates to today’s top celebrities with tens of millions of loyal fans and big name brand endorsements, the Social Influence Industry is flush with opportunities for brands to connect with influential users to form long-lasting and mutually beneficial relationships.

But the benefits of hiring a Social Media Influencer can only be achieved if the influencer’s content and audience align with your marketing goals and brand promise.

Sponsored social will only get more important to marketers deploying a diversified mix of marketing strategies. That’s why we took the time to dissect the anatomy of a Social Media Influencer in an effort to help brands better understand this new breed of user that’s driving a burgeoning industry. Let’s take a closer look in the below infographic.

What Is A Social Media Influencer Infographic

Now it’s your turn! Let us know if you think we left any details out or tell us what makes you influential on social media. Leave us a comment and let’s start a conversation!