IZEA CEO Ted Murphy reveals surprising stats that show how social media has drummed up even more excitement for the Star Wars brand. The movie topped the charts in comparison to other movies released this year.
For instance, fan engagement surrounding the movie skyrocketed, totaling over 234 million interactions on social media. Prior to the movie release, the #StarWars hashtag had 2.8 mentions, equaling $151M in value for the brand just because fans were so excited about the movie.
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