Social advertising is growing on nearly every platform — Facebook, Twitter, Pinterest, Snapchat and more — but the biggest knock against paid social has been proving effectiveness.
It appears the tide is changing. According to a recent study by IZEA, 52 percent of companies surveyed have a sponsored social budget and they find social ads to be in the top three most effective marketing investments they’ve made.
From Ted Murphy, IZEA Founder & CEO
For the second year in a row, Marketers are seeing the value in leveraging Content Creators to reach their target audiences in authentic and original ways. We have created the Creator economy, a place where content has real power. Sponsored content has the ability to dramatically change the trajectory of conversations and sentiment for and about brands; we have the power to send products flying off of shelves.