IZEA CEO Ted Murphy argues Twitter’s strong second-quarter results are bad for Google for two reasons specifically.
First, advertisers are moving dollars from search into social. Second, advertisers are looking for more native forms of advertising – think sponsored stories and tweets – and are shying away from display ads. This last points affects Google directly as it operates the largest display ad network.
While these factors are still a small part of the market, Murphy feels they will impact Google overtime.
Watch the video on Fox Business.