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Twitter’s strong 2Q results bad for Google?

By July 30, 2014January 20th, 2021Community, What's Trending

IZEA CEO Ted Murphy argues Twitter’s strong second-quarter results are bad for Google for two reasons specifically.

First, advertisers are moving dollars from search into social. Second, advertisers are looking for more native forms of advertising – think sponsored stories and tweets – and are shying away from display ads. This last points affects Google directly as it operates the largest display ad network.

While these factors are still a small part of the market, Murphy feels they will impact Google overtime.

Watch the video on Fox Business.