Highly interactive online communications technology has become more pervasive and cheaply available than ever before in internet history, creating an enormous potential boom for any aspiring marketer or niche promoter. Thus, if you want to effectively connect with your audience, utilize the following Web 2.0 technologies:
1. Social Networking
Short of crowded face to face meetings, this vast medium offers some of the best chances for interacting freely and personally with a large number of your readers and responding to their questions, complaints, praise and criticisms.
2. Blogging
By creating your own distinct blog, you can not only take advantage of a highly flexible forum for public display of your written or recorded thoughts, but also hold long running conversations in the comments below each of your posts.
While blogging can leave you open to useless spam comments and unreasonable or critical vitriol (also known as “trolling” in internet lingo), you can easily control this by asking that your readers sign up with an email or social media account before allowing them permission to write comments.
3. Webinars
By hosting a webinar on your website or blog, you’re basically creating a digital version of the classic hotel conference room meeting environment for a fraction of the cost. You can even structure your webinars to allow audience participation through Q&A sessions. Webinars can be set up with different types of online meeting software or audio/video compiling applications.
4. Mobile Apps
Developing your own mobile application may seem like a daunting task, but it really isn’t as hard or expensive as you might think. In fact, there are plenty of inexpensive and free software solutions that can help you quickly develop a basic application from scratch, with little training in coding. Android, BlackBerry, Apple iOS and third party app development tools, such as AppMkr, are all options available for those who want to create something useful for their audience or fans.
5. Video Communication
Video communication includes a broad range of tools, from conferencing to video meeting systems that you can implement within your online presence for maximum interactivity with audiences. Thanks to the vast amount of video communication applications and software available, it is now incredibly inexpensive to create both intimate and wide-reaching communication programs for your audience.
However, few companies and online niche operators consider video communication as an option. By offering interactive online meetings as part of your own target audience communication plan, you’ll stand out from your competition.
About the Author: Stephan Jukic is a freelance writer who covers a variety of subjects relating to the latest changes in white hat SEO, mobile technology, marketing tech and digital security. When not busy writing or consulting on technology and digital security, he spends his days enjoying life’s adventures either in Canada or Mexico, where he spends part of the year. Connect with Stephan on LinkedIn.
