After you’ve selected which Creators you’d like to work with, set up the Campaign and Projects. Unity Workflow allows you to manage the progress and performance of your Campaigns and Projects with ease.
Influencer Marketing Platform
Over a decade of historical data allows us to build data driven product features, so you can make more informed and quantitative decisions to hit your KPIs.
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Unity Workflow
Campaigns
Campaigns are groups of Projects. Organizing similar Projects into the same campaign allows you to better manage and compare the performance across different Projects
Projects
A Project is a brief that you send to one or more Creators. Add a title, image, legal terms and a brief.
Templates
Choose between the Multi-Channel Project and single platform templates such as a Facebook Post or Instagram Post.
Unit Details
Specify the requirements and the posting schedule for a unit.
Unit Elements
Add additional elements, such as links, images, and third party trackers that you would like the Creators to include in their content. The system checks to see if the Creators have all the elements you have specified when they submit their content.
Unit Shares
If you want to require Creators to share their sponsored blog post to their other social channels, you can specify on this step which platforms they have to post to as well as the mentions and hashtags they should be using.
Custom Content
Build articles, infographics, photos, and video assets to power robust content marketing programs.
Text and Media Based Content
Commission high quality content without the need for social distribution.
Custom Content Deadlines
Align content creation timelines with client needs and required flight dates.
Kill Fees
IZEAx ensures that Creators are paid for work completed.
Content Delivery
Receive content in a number of ways to match your objectives and needs.
Project Elements
Add additional elements, such as links, images, and third party trackers that you would like the Creators to include in their content. The system checks to see if the Creators have all the elements you have specified when they submit their content.
Project Shares
If you want to require Creators to share their sponsored blog post to their other social channels, you can specify on this step which platforms they have to post to as well as the mentions and hashtags they should be using.
Project Calendar
Use the Project calendar to keep track of your Project progress and create time slots for Creators to sign up for.
Draft Review
Before a Creator can publish their content to their social channels, Marketers must approve the content.
Draft Revisions
If you think the Creator content needs a little more work before they can publish it, you can simply provide feedback and request a second draft.
Legal Compliance
Take control of your brand safety with automated sponsorship disclosure. Every piece of content created in IZEAx includes mandatory FTC disclosure. IZEA is the industry leader in compliance.
Disclosure Automation
Rest easy knowing FTC disclosure is programmatically inserted into every piece of content, ensuring brand safety.
Platform Specific Compliance
Ensure a seamless audience experience with disclosure tagging designed to match each specific social channel.
FTC Compliance
IZEA is an advocate of, and has served as a resource for, industry-wide compliance and regulation.
Supplemental Terms
Occasionally you may require Creators to agree to additional terms before agreeing to participate in a Campaign. You can upload custom legal terms and agreements and attach them to campaigns in addition to the standard IZEA terms and agreements.
