What is a Sponsored Tweet?
A Sponsored Tweet is a piece of branded Twitter micro-content created specifically for a marketer by an influencer in exchange for compensation.
The marketer provides an influencer with a short overview of the product or service they would like promoted. The influencer then writes a Tweet in their own voice and includes a link as requested by the advertiser. This approach is best used to build buzz and generate immediate traffic.
Sponsored Tweet Examples
Influencer Marketing Examples