Nielsen released its 2012 Social Media Report. The report summarizes statistics in the social realm. Some highlights are listed below. You can view or download the full report on the Nielsen website.
- Time spent on social mediums has increased from 88.4B minutes in July 2011 to 121.1B in July 2012
- How we connect: Computers 94%, mobile phone 46%, tablet 16%, hand-held music device 7%, game consoles 4%, internet enabled TVs 4%, e-readers 2%
- 51% of people age 25-34 use social networking in the office
- People spend the most time on Facebook as compared to the other social network sites (See photo)
- 26% of people are more likely to pay attention to an ad that has been posted by one of their social network acquaintances
- 17% of people feel more connected to brands seen on social websites/channels
- One in three social media users prefer social care to contacting a company by phone
- Social likes are the most common action taken after seeing a social ad and can be a great way to raise a brand’s visibility
- U.S. Asian consumers are currently the most engaged audience with social ads; Caucasian consumers are the least-likely to take action
- Pinterest’s unique visitors grew 1,047% (No, that isn’t a typo)