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Google is now allowing tweets to appear on its mobile search results page, and that could be a big benefit for companies promoting products on social media. Google mobile search users can see real-time tweets, plus they can view what specific people and companies have tweeted about the topic being searched, according to a blog post from the search giant.

IZEA CEO Ted Murphy explains to CNBC how this will affect online celebrities and bloggers looking to gain additional awareness, as well as companies who are creating content.

Watch the video on CNBC.