Skip to main content

Fitness influencers are all over social media. Some are cycle influencers, some preach the important of counting your macros, and others share general body weight workouts. Then there are the ones that focus specifically on ways to build muscle, to gain strength, and to tone your physique. Weight-lifting influencers talk specifically about the proper form of a deadlift, exercises for glute growth, or the fundamentals of increasing weight in your workouts, whether that be with a kettlebell, barbell, or dumbbell. 

These influencers not only promote health and wellness for their audiences, but share industry-related products and services with their built-in trusted community. Working with influencers like these could be a big win for your fitness, lifestyle or wellness brand.

Weight-lifting influencers teaching others how to get fit


Malayna is a bikini and figure competitor and athlete from Pennsylvania. On her social media channels, Malayna shares how to tone and build muscle and gives how-tos on how to pose to showcase strength and growth. Her posts range from video workout tips to motivational messages. She also offers 1-1 coaching for anyone who wants to break into the bikini and figure competition world. 

Yami Mufdi

Yami is a trainer that focuses on body positivity and strength training. On her Instagram, she posts workouts to grow, get stronger, and to be powerful. She frequently uses barbells in her workouts but also incorporates dumbbells, and she talks about the importance of protein. 


This coach from Los Angeles is a kettlebell strength pro. She uses her fitness influence to share her personalized VenusFit workout tips. Her strength workouts are tough, but all can be done with just a heavy kettlebell at home or in the gym. The 41-year-old trainer with over 15 years of coaching experience shares videos on TikTok and YouTube, too.


Do you have a decent amount of at-home weights and equipment at home? Massey has you covered. Her Instagram following of 2.7 million people gets exercise demos – with repetition and set counts, and modifications as needed. Massey is bilingual and includes social captions in both English and Spanish, which only expands her reach. A little bonus? Her posts frequently show her daughter, Indira. 

Mahaba Aliou

Mahaba is a fitness enthusiast with a kinesiology background who lives in Canada. Something Mahaba excels at is not only sharing weight training movements for muscle gain, but explaining how to safely lift heavier weightsWhere else Mahaba is winning: The text overlay on each of her videos shares an organized and digestible takeaway.

Mindy Hatch

Mindy’s passion for fitness is fueled by her diagnosis of acute adrenal insufficiency, or Addison’s disease. She shares how she has managed her condition over the years and how her weight lifting has helped. The mom of three also shares weight training tips with her 84K followers on Instagram.  Like many influencers in the training industry, Mindy has created her own custom weight lifting program called 60 Days to Strong

Simeon Panda

Simeon has a dedicated and engaged following of 7.9 million on Instagram, where he shares movements from his training programs on fat burning and muscle gaining. He currently helps promote products like supplements and protein powders to aid muscle recover and growth. Simeon uses his Instagram to promote videos on his YouTube channel.

Shaminder Singh

Shaminder is a fitness coach with 48.7K Instagram followers. He shares workout inspiration and even some snaps of his daughter. Many of his images are strength training shots with quotes meant to motivate in the caption, but some are more instructional, with text overlay, such as his videos on correct form when training.

Diana Ruiz

This Miami fitness and lifestyle influencer shares content — in both English and Spanish — on how to tone, strengthen and stay healthy with her 716K Instagram followers. In addition to being a mom, Diana is known for fitness app and her what I eat in a day videos, tough workouts, and recipes. You can find plenty of fitness inspiration in her posts.


Looking to partner with industry-leading brands? Create your free profile today. 


The world’s biggest brands trust IZEA’s influencer marketing software and managed solutions. Find out which solution is right for you.

Get the latest Influencer Marketing News