Navigating the vast beauty landscape can be daunting, especially for brands looking to connect with the right influencers to promote their products. Enter the world of Ulta influencers. These beauty aficionados are not just trendsetters; they are trusted voices in the beauty community, and their recommendations often shape the purchasing decisions of their followers. In this blog post, we will spotlight some of the top Ulta influencers making waves on social media with their beauty favorites. Whether you’re a brand seeking a potential collaboration or a beauty enthusiast looking for trusted reviews, these influencers are the ones to watch.
Ulta influencers sharing their beauty finds at the retailer
Tati Westbrook
You may recognize her as one of the OG makeup gurus on YouTube. Tati is still capturing the attention of her 8.17M subscribers by showcasing where she finds her flawless makeup products. She’s also posting and going live on TikTok. Her Ulta hauls capture her favorite brands and how she includes the products in her routines.
Jasmine — juicyjas
Jasmine is a popular makeup artist and beauty influencer on YouTube who has built a loyal following of more than 1.1M subscribers by sharing her honest product reviews and tutorials. She shares the stores she loves the most and beauty finds from Ulta.
Casey Holmes
Casey is a relatable beauty influencer on YouTube with an inspiring way of showcasing trendy products. Her vlogs often feature huge Ulta hauls as she tests the latest products for her 1.66M subscribers.
Morgan Turner
Morgan is a full-time luxury makeup influencer with 315K subscribers. She posts product reviews and shopping hauls. She often features the products she loves from Ulta.
Kyla Nicole
Kyla takes to YouTube to showcase a different style of Ulta shopping hauls. She often buys specific colored items from Ulta and reviews them for her 22K subscribers.
Laura Lee
An OG makeup YouTube vlogger, Laura Lee has been a beauty inspiration for years. She shares product recommendations and highlights her favorites from Ulta. She has 4.64M subscribers and hosts a podcast with Manny MUA.
Emily — emmilllyy
Emily shares product reviews with her 77.2K followers on TikTok and highlights the items that help her create trendy looks. Her Ulta hauls capture her latest brand fixations and often compare prices to those at Sephora.
@emmilllyy The price differences are crazy @Ulta Beauty @ILIA Beauty @The Ordinary @Milani Cosmetics @Haus Labs by Lady Gaga #ultabeauty #sephora #sephorahaul #ultahaul #ultadeals #affordablemakeup #highendmakeup #viralproducts #viralmakeup #fyp
♬ original sound - emmilllyy
Brittany — brittfinds
Brittany is a beauty influencer who captures her love for Ulta in a unique way. Brittany uses her TikTok platform to capture her in-store vlogs as she searches for the newest products for over 66.8K followers.
Saniya — Saniiyeah
Saniya is an Ulta employee who uses her platform to not only show insights into her daily work routines but to capture her love for makeup. She has 28.4K followers who see her at work, featuring her favorite brands and products at Ulta.
@sexymotherflucker Ulta beauty advisor/ fragrance expert 🧡 #ulta #ultaemployee #makeup #workwithme #beautyadvisor #fragranceexpert #vlog
♬ Truth or dare TYLA SPEDUP - ssxmusic
Rocio Soria — rocio.roses
Rocio takes to TikTok to share her opinions on popular makeup brands. Her 1.9M followers learn the dos and don’ts when shopping at Ulta. Her posts feature her recommendations.
@rocio.roses Wavy hair is IN! & apparently it’s better than a sundress☀️👗😉 #MatrixPartner I think I shop at ulta 3x a week! So come a long today🫶🏼 & give the @Matrix Scrunch & Go Spray a shot I’ve never been out the door faster!🏃🏻♀️I think my husband was happy about that!🤪😻 #wavyhairroutine #wavyhairtutorial #summerhairstyles #quickhairstyles #wavyhair #hairstyles #hairroutine #hairtips #beachywaves #curlyhairroutine #tutorial #hairtok
♬ original sound - Rocio Soria🌺
Gizelle — gizzelle.22
Gizelle is an Ulta employee who uses her platform to highlight her love for her job and her expert knowledge of makeup products with her 111.5K followers. She often features the latest product drops and showcases the brands to look for on your next visit.
@gizzelle.22 comment what other faves of mine yall want to see 🫶🏽 @KVD BEAUTY @Maybelline NY @loréal paris usa @about-face beauty #greenscreen #f #fypシ゚ #fypage #fypviralシ #foryoupage❤️❤️ #foryoupage #viralvideo #viraltiktok #trending #trendingvideo #floptok #flop #ultabeauty #ultaemployee #ultabeautyforward #ultabeautyproducts #ultarobbery #flopera #foundation #foundationroutine #foundationreview #maybelline #lorealparis #kvdbeauty #aboutfacebeauty #halsey
♬ Out of Time - Instrumental - The Weeknd
Oriana — orianasiphanoum
Oriana is a professional model, dancer and actress based in LA with a passion for makeup and all things beauty. She draws in her 91.9K followers on TikTok by sharing her love for Ulta and posting shopping vlogs.
@gizzelle.22 comment what other faves of mine yall want to see 🫶🏽 @KVD BEAUTY @Maybelline NY @loréal paris usa @about-face beauty #greenscreen #f #fypシ゚ #fypage #fypviralシ #foryoupage❤️❤️ #foryoupage #viralvideo #viraltiktok #trending #trendingvideo #floptok #flop #ultabeauty #ultaemployee #ultabeautyforward #ultabeautyproducts #ultarobbery #flopera #foundation #foundationroutine #foundationreview #maybelline #lorealparis #kvdbeauty #aboutfacebeauty #halsey
♬ Out of Time - Instrumental - The Weeknd
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