A growing movement of women are embracing what they call traditional, family-centered lifestyles and sharing that online. These “tradwife” influencers are sharing their view of what it means to prioritize home and family. Exploring everything from timeless homemaking tips to the joys of raising children, these influencers share their personal journeys and daily routines with their followers. While their followers are inspired by tradwife influencers to embrace the lifestyle, others view them as controversial, sparking passionate conversations online. Whether you’re seeking inspiration for your own home life or simply curious about this burgeoning trend, these influencers offer a window into their way of living.
Top tradwife influencers to follow
Hannah Neeleman — Ballerina Farm
Former ballerina star to homesteading tradwife, Hannah has become a top figure in the movement on social media as one of the most followed influencers on TikTok. Over 9.1 million followers tune in to view her life as a mom to eight children and co-owner of a farm in Utah. Whether she is crafting a delicious, organic meal or shining a light on how her family lives day-to-day, Hannah inspires her followers.
@ballerinafarm I’ve been on a sheep’s milk ice cream kick. The milk is so creamy that I don’t have to add additional cream and I love that. However, we did add in some homemade apple pie and homemade maraschino cherries on top! It was what summer dreams are made of. 🍒 🐑 🥚
♬ If I Had You - The Benny Goodman Sextet
Nara Smith
Nara began her modeling career at 14 and has gained more fame due to her traditional wife lifestyle. Nara is a mom to three children who shows how she makes delicious home-cooked meals, using ingredients also made from scratch. The Mormon tradwife is a social media sensation with over 8.9 million TikTok followers.
Estee Williams
Estee is a TikTok influencer who shares her secrets to homemaking. Her videos advocate for the “tradwife movement” as she describes the differences between her way of living and more modern lifestyles. Her opinions and style have led her to gain 196.5K followers on TikTok and 120K on Instagram.
Ivy — ivyoutwest
Ivy considers herself a traditional girl in a modern world. Miss Arizona 2023 has 123.2K TikTok followers who see her homemaking, homeschooling, cooking for her family, and more.
@ivyoutwest My thoughts on #tradwife
♬ original sound - IVY
Abby — Classically Abby
Abby takes to YouTube and Instagram to preach her classical ways of living to inspire her 115K subscribers and 100K followers. Whether she is talking about parenting or stay-at-home mom burnout, Abby relates to her audiences authentically.
Britt Cunningham
Britt is a TikTok role model to 440.9K followers with her relatable content featuring all her mom chaos. She posts about her home renovation, cooking for her children, home routines, and more.
Jasmine Dinis
Jasmine is all about homemaking and aims to share her ways with her 54.7K followers on TikTok. Her page features a variety of inspiring words about being a traditional stay-at-home mom. She also posts about cooking, cleaning, and creating a space she is proud of for her family.
@jasminediniss Fresh butter, sourdough & buttermilk for breakfast is all a girl can ask for 🫶🏼 I’m so excited that I have my stand mixer back from getting repaired & I can start making more recipes that I couldn’t before, fresh butter being one of them 🧈 I also have the pasta attachment & if you know me, I LOVE making fresh pasta so I’m going to make some sourdough spelt pasta tomorrow & invite some friends over for a pasta night! I feel like I’m married to my kitchen aid 🤣
♬ original sound - jasminediniss
Rachel Joy — zimcolorado
Rachel is the perfect example of a positive influence and tradwife creator who has gained a fanbase of 42.7K followers simply by shining a light into her lifestyle. Raising her children, cooking from scratch and focusing on slow living have helped her gain the audience she has.
@zimcolorado Ill take my masculine man, thank you. #tradwife #masculine #masculineenergy #tradwife
♬ original sound - Rachel Joy
Aria — mrsarialewis
Aria considers herself a tradwife and entrepreneur. Her 37.5K TikTok followers see how she keeps her family happy. By sharing her underconsumption posts and capturing every step of her growing family, Aria keeps her audience engaged.
Angie — angielogvinov
Angie is all for sharing her home life as a mom who prioritizes her family. She encourages her 13.3K followers to try the lifestyle and addresses related controversial comments. Her page captures her routines as a busy mom and her parenting.
@angielogvinov Funny story that one. My husband and I share all our assets 50/50 with some things only in my name 😃 #fyp #tradwife #traditionalfamily #mumlife #muming #dayinmylife #mom #momlife
♬ MILLION DOLLAR BABY (VHS) - Tommy Richman
Gwen — gwenthemilkmaid
Gwen is a believer in holistic health, traditional homemaking, and practical homesteading. She uses her platform to educate her 67.9K followers on her family life on a farm, her interests in sewing, cooking delicious meals and more.
@gwenthemilkmaid Some more fun facts about me! 👇🏼 1. I got married 3 months ago! Currently working on adding some family members to the crew 😜 2. I almost always wear dresses or PJ dresses, purely because I despise pants and find them so uncomfortable (yes, even in the winter!) 3. I dream of living on a farm but in the mean time, I feel so blessed to live in the suburbs. There is truly so much to learn right now, and I’m thankful I can continue growing in this space, and I’ll move when God’s timing is right! 4. I gave my life to Jesus last year, and he has transformed me in so many ways I never thought possible. I love God and want everyone else to know this peace I feel now, after years of misery! 5. I love making homemade tallow whip and selling it to you guys! @themilkmaidsupplyco (I have the best customers on earth!) 6. I used to make ASMR videos on YouTube! (And I plan on making more eventually! whispered sourdough bread tutorial, anyone?) 7. I have two perfect cats, Maui and Beau. I’m an introvert so they truly are my best friends lol. 8. I love experimenting with from scratch recipes and learning how to make all the things - but I also buy convenience foods from the grocery story every week (like cheese and sandwich meat)! It’s all about balance and finding what works for you and your family. 9. I live in Ontario Canada. People always think I live on a farm in America, but I don’t (yet 😉) Life goal is to live in Tennessee but I’ll accept wherever God leads us, His plans are always better. 10. I haven’t bought bread in over a year! It took me a while to figure it out, but now my sourdough bread routine is easy peasy.
♬ A Bar Song (Tipsy) - Shaboozey
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