Sydney influencers are putting their vibrant hometown in Australia on the global map, sharing the best of Sydney’s lifestyle, from fashion and beauty to fitness and culture. With their unique perspectives and engaging content, they authentically connect with audiences. By partnering with these digital trendsetters, brands tap into a welcoming, globally connected community that celebrates authenticity and innovation. Here’s a roundup of the top Sydney influencers reshaping the social media scene and helping brands shine worldwide.
Sydney influencers to follow
Annie Nguyen
Annie is a mom of two who shares her travels and dining experiences throughout Sydney on Instagram. She has 208K followers who see popular Sydney establishments and restaurants and the city’s beauty from her unique point of view.
Petra Mackova
When it comes to chic and modern fashion, this Sydney-based influencer is an icon. On Instagram, she models and shows ensembles to over 980K followers.
Sabrina Muscat
Sabrina runs the “Raw Inspirations” account on Instagram as a creative foodie and travel influencer. She shares unique recipe creations and captures the beauty of Australia for over 82.1K followers.
David Warner
David is an international cricketer who shares his life in Sydney on Instagram. His success and engaging lifestyle content have led him to gain 10.8 million followers.
Alesha and Jarryd — nomadasaurus
Alesha and Jarryd are some of Australia’s top travel bloggers who take their 81.4K followers along with them as they explore the world and show their beautiful home base of Sydney. Throughout 16 years of travel, the duo has explored many countries but continues to showcase the beauty of Australia on Instagram.
Alex Hayes
Alex is a Sydney lifestyle creator. He is a surfer with a passion for exploring Australia and beyond. He has more than 417K followers on Instagram who see his epic experiences in the water.
Helen Chik
Helen is an accomplished self-published author and dating coach based in Sydney who shares advice, travel experiences and a knack for style. She has gained 122K followers by becoming a “Dating Hype Coach” to her Instagram followers.
Bonnie G
Bonnie is a beauty influencer in Sydney known for her flawless looks and vegan beauty brand, Basics. She uses her Instagram platform to showcase her products and highlight how to best use them.
Camille — onabeautybender
Camille is a Sydney-based influencer who shares the latest trendy makeup brands and products with 26.2K followers. On Instagram, she posts about skincare, makeup, and lifestyle.
Lily Huynh
Lily is a foodie in Sydney who loves connecting with her 732K followers through food. Her mouthwatering content highlights the best restaurants in the area and includes many food vlogs.
DJ Discretion
Based in Sydney, this DJ treats his 138K Instagram followers with his latest jam sessions and exciting music.
Georgia Fowler
Georgia is a New Zealand-born but Sydney-based model who shares her style on Instagram. She takes her 1.4 million followers with her to photoshoots and appearances.
Sarah Ellen
Sarah is a model in the Sydney area with a modern aesthetic. Her platform reaches 780K followers on Instagram as she shares her recent outings, features luxury brands and more.
Ying Siew
Ying serves up mouthwatering content on Instagram as one of Sydney’s ultimate foodies. She serves as the ultimate restaurant guide for Sydney locals and visitors.
Influencers:
Looking to partner with industry-leading brands? Create your free profile today.
Marketers:
The world’s biggest brands trust IZEA’s influencer marketing software and full-service solutions. Find out which solution is right for you.
