Top Instagram Influencers: 18 to Follow

Social media has proved that it’s here to stay, giving plenty of people opportunities to make careers using platforms like YouTube, TikTok and Instagram. New influencers seem to pop up just about every day, but here’s a comprehensive list of the top Instagram influencers in 2022. 

Top Instagram influencers to know

Zach King

Zach is a filmmaker and influencer who’s been dominating Instagram for quite some time now. He’s gained massive popularity over the years, posting his cool videos with “magic trick” edits. 

Lucy Hale

Lucy is an actress, beauty influencer and fashionista. When she’s not on set, she’s showcasing her favorite products and outfits. 

Alia Bhatt

Alia is an actress, business owner and new mom. She’s starred in multiple Bollywood films and launched a clothing line for teens. She and her husband just recently celebrated the birth of their baby girl.

Shay Mitchell

Actress, influencer and business woman, Shay continues to make a huge impact in the digital world, making it look effortless. She has her line of apparel and tequila seltzer that she frequently promotes. She also shares snippets of quality time spent with her daughter, her frequent travels and her favorite products.

Zoe Suggs

Zoe is the founder of Zoella, a blog and brand that focuses on empowering and encouraging people to take steps toward the life they want. She mostly shares lifestyle content and, of course, products that she offers and collabs.

Chiara Ferragni

Chiara started as a fashion blogger and influencer but has since expanded far beyond that. She has her own makeup line and TV series and often promotes products from other brands.

Lilly Singh

As the founder of Unicorn Island, a community dedicated to empowering younger generations, Lilly works to make the world a better place. She’s adored for her funny, informational content and versatile fashion sense. She even started a book club called Lilly’s Library.

Nusret

Aka, Salt Bae has taken Instagram by storm with his creative and entertaining hand gestures when adding salt to food. He is one of the most popular cooking influencers and often shares content cutting and cooking massively sized meat, along with the occasional fitness content. 

Joanna Gaines

Known for the “Fixer Upper,” Joanna is a famous interior designer. “Fixer Upper:” was her original show, which has now been rebooted as “Fixer Upper, The Castle.” She’s also an author and the star of the cooking show, “Magnolia Table.”

Aimee Song

Aimee is a fashionista, New York Times bestselling author and clothing brand owner. Aside from repping her brand, she mostly shares content about the quality time she spends with her family and the products she loves.

Manny Gutierrez — MannyMUA

Makeup artist Manny Gutierrez got his start as an Instagram influencer and has gained massive popularity across all platforms, including YouTube. His funny skits and creative makeup looks entertain his followers. He also launched his own makeup line.

Meghan Reinks

Influencer Meghan is not at all scared to speak her mind. Aside from sharing her cute outfits, clips of her podcast, makeup videos, and lifestyle aesthetics, she often talks about controversial topics.

Dan Bilzerian

Dan is an entrepreneur known for posting extravagant experiences. His appealing yet sometimes controversial lifestyle has drawn millions of followers on social media.

Amanda Cerny

Vlogger and actress Amanda creates funny content that keeps her viewers laughing. Her lighthearted and silly personality has gained her lots of followers. She’s also a UN ambassador and loves to salsa dance.

Cameron Dallas

Cameron’s claim to fame was back in 2012 when he’d post funny Vines. He was known for his skits and pranks on friends and family and continues to post hilarious content. Since then, he’s been featured in several films and TV shows.

Ella Mills

Ella started as the creator behind the blog Deliciously Ella, where she shares plant-based recipes and tips. She is now a best-selling author, restaurant owner and podcast host. You can find recipes on her website or her feed.

Julia Berolzheimer 

Fashion and lifestyle blogger Julia has made impressive progress over the years. While she still showcases her passion for fashion with get ready with me or outfit of the day content, she also posts adorable snippets of time with her family. She has lookbooks for daily fashion inspiration on her website and co-founded a women’s lifestyle brand.

Rickey Thompson

Rickey is an influencer who gained popularity by posting comedic, meme-worthy videos. They’re often used across multiple platforms as reaction videos or pictures from screenshots that people take. He also models, dances, acts and hosts.