For generations, the automobile defined mobility. Cars connected people, shaped cities, and became cultural icons.
That influence remains. But today, mobility isn’t centered on any single mode. It’s defined by choice.
From EV rideshares to e-bikes to autonomous fleets, movement now spans a broad and growing spectrum. The car is still at the center—but the context around it has changed.
The most forward-looking brands aren’t just adapting to that shift. They’re shaping it. And the way they tell that story matters.
From Vehicles to Value
Mobility choices have outpaced traditional marketing. Ownership doesn’t define identity the way it once did, and consumers now expect brands to reflect how mobility fits into real life—not just sell the next model.
That shift calls for new kinds of stories. Not slogans. Not specs. Stories told by real people, in real contexts, on the platforms where decisions are being shaped.
Consumers Are Watching Creators. Not Commercials
According to our 2025 Trust in Influencer Marketing report, 77% of consumers now say they prefer content from influencers over content written by marketing professionals, the highest percentage ever recorded. These creators don’t just generate awareness. They drive action.
- 86% of people search social platforms like TikTok, Instagram, or YouTube before making a purchase
- 79% say they have purchased a product after seeing it used by an influencer
- 85% trust influencers more than A-list celebrities when it comes to sponsored content
That’s not brand awareness. That’s full-funnel influence.
If you’re a mobility brand trying to change perceptions, shift behavior, or launch something new, you don’t need more ads. You need the right creators, telling the right story to the right audience—consistently and authentically.
Why IZEA is Built for This Moment
At IZEA, we help brands lead in the creator economy. Not with shortcuts or sponsored spam, but with innovative, strategic programs that connect real people to real stories. We’ve spent nearly two decades pioneering influencer marketing.
Today, we’re helping brands like yours build the next generation of mobility campaigns.
The future of mobility marketing isn’t scripted. It’s lived. And creators are already showing the way.
Lauren Gregory is IZEA’s VP, Brand Partnerships for Mobility. Born and raised in Michigan, she brings deep automotive roots and a front-row seat to the industry’s evolution. At IZEA, she helps mobility brands connect with the right creators—fueling them to do what they do best: tell authentic, scroll-stopping stories that move communities. She spends her offline hours in her “sports era,” traveling with her family, playing tennis, and urban exploring on her beach cruiser.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
