Rolling in Likes: Sushi Chefs Serving Up Success on Social Media

Forecasts show the size of the sushi market is expected to grow through 2030. Whether you’re interested in the origins of the fish-fueled food, want restaurant suggestions, need recipes you can make at home, or are interested in partnering with a sushi-loving creator, this list is for you.

18 sushi influencers

Moe — KimonoMom

Moe is a mom and former geisha who loves sharing her Japanese culture and cuisine with others. The web celebrity YouTube influencer, known to her subscribers as KimonoMom, makes a Pokémon sushi roll alongside her daughter and demonstrates how to make crowd-pleasing hand rolls for picture-perfect party fare.

Taku  

Taku takes his adventurous spirit and sushi skills to the great outdoors. Known to his 729K YouTube subscribers as OutdoorChefLife, Taku pushes boundaries by foraging for sushi ingredients in the wilderness and spending the night on a Japanese island while catching and preparing his own personal sushi spread.

Arev 

Based in Los Angeles, Arev is a foodie with a particular penchant for snacking on sushi. On TikTok, the micro influencer features an array of sushi mukbang videos in which she feasts on everything from plump, citrus salmon sashimi to spicy yellowtail carpaccio for her followers, to whom she’s best known as lilsunnnnnnnn.

Jeorge 

Jeorge is a pro at teaching others how to craft impressive, delectable sushi dishes in an approachable way. Known to his YouTube subscribers as Sushinyjeorge TV, he helps fellow foodies to make a deep fried sushi maki roll and a savory sushi burrito bursting with robust ingredients.

Chef Yakov Kim  

Not only is he a head sushi chef, but Chef Yakov is also skilled at showcasing his sushi creations in a show-stopping way. The Instagram nano-influencer captures stunning shots of seafood delicacies like sea urchin sushi and a crispy roll stuffed with tuna and truffles that almost look too pretty to eat. 

Sanaa  — sannaeats

Sanna is an NYC foodie who invites fellow gastronomes to join in on her eating adventures. As a web celebrity on Tiktok, where she’s best known as sannaeats, she shares a sushi mukbang session full of crunchy, flavorful textures and snacks on some of her favorite go-to rolls for her followers.

Chef Kazu 

Chef Kazu isn’t afraid to explore the most exotic ingredients through his sushi-making exploits. Whether he’s preparing horse mackerel or high-end glass eel sushi to perfection, Kazu keeps the flavorful fun rolling for his 105.8K Tiktok followers.

Pauly Long 

Pauly is a family man and entrepreneur based in Bali. He’s also a major foodie and sushi fan, treating his 2.4 million TikTok followers to his latest sushi delivery and a look at how he makes his signature “Uncle Pauly” sushi roll.

Miller Ramos 

Chef Miller breaks down the science of sushi-making so that everyone can try their hand at preparing their favorite foods. As a macro TikTok influencer, Chef Miller shares how to do everything from properly cutting avocado slices to whipping up the perfect ponzu sauce to drizzle on your homemade sushi creations.

Chef Nick 

Chef Nick is more than just an executive chef–he’s a “Sushi Sensei” who has been in the business of making sushi magic since 2005. To the delight of his 44.2K Instagram followers, Chef Nick shares his nigiri smorgasbord and an up-close invitation to an omakase sushi session where customers let him take the reins.  

Sergiu Mitrofan — sushi_chef_sergiu

Sergiu is a sushi chef who specializes in designing one-of-a-kind, mouth-watering sushi displays. Known on Instagram as sushi_chef_sergiu, the midtier influencer shares some of his most stellar presentations, like an elaborate, fish-shaped assortment and a sashimi mix artfully arranged to please a variety of palates.

Leilinghu 

Based in the Netherlands, Leilinghu is a chef and mega foodie who enjoys traveling the world when she’s not working. For her followers, the nano TikTok influencer shares quick, delicious meals she whips up for lunch, like a tastebud-tingling fried avocado roll and a salmon sushi taco that puts a fresh spin on traditional sushi dishes.

Tony  — tonydecuisine

For Tony, making sushi is just as much about creating works of edible art as it is delivering delectable flavor fusions. On Instagram, where he’s best known as tonydecuisine, the micro-influencer shares a striking rainbow-hued, tic-tac-toe sushi assemblage and a sashimi platter featuring a different topping on each piece of fresh fish. 

Kimiyasu Enya 

When it comes to the world of sushi, Kimiyasu definitely knows a thing or two about making it special. Best known to his 45.3K Instagram followers as chefenya, he shares a jaw-dropping red snapper sashimi platter and the making of an original Chef Enya roll featuring crab salad, avocado, and baby lobster.

Chef Hiro 

As a Japanese sushi expert, Chef Hiro strives to bring smiles to the world through his culinary talents. On Instagram, Chef Hiro’s 2.2 million followers tune in to see him make decorative Kohada sushi and lighten the mood with a “traditional” sushi village dance that reveals his silly side.

Chef Christian Buenrostro Rodriguez 

In addition to being an executive chef based in Abu Dhabi, Chef Christian is also a culinary filmmaker and photographer. As a macro Instagram influencer, he spotlights artistic sushi shots featuring a fresh, flower-topped roll and a golden-crusted bite crafted for Saturday sushi brunch.

Guy Allen — thesushiguide

As an author, Guy treks the globe to bring fellow sushi lovers the scoop on the best sushi chefs and restaurants. Known to his 185K Instagram followers as thesushiguide, Guy gives a peek into a 25-course omakase experience and reviews the top-ranked sushi restaurant in Japan from start to fantastic finish. 

Jason 

Jason is a stylish sushi chef in Florida who pours passion into each of his edible masterpieces. On TikTok, Jason treats his followers to a look at his serious slicing skills and a behind-the-scenes look at perfecting a special birthday sushi spread.