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Influencers guide their followers through endless products and help them discover the gems that truly work. Sephora, a leading beauty retailer, has many brand advocates and influencers constantly looking for the next big thing in beauty. In this blog post, we’ll introduce you to some of the top Sephora influencers making waves in the beauty industry with their trendy finds. From skincare savants to makeup mavens, these influencers have their fingers firmly on the pulse of what’s hot and what’s not.

Top Sephora influencers

Rosita — RositaApplebum

Rosita is a beauty influencer on YouTube who shares her product recommendations and what she looks for at Sephora. Her channel features Sephora faves for over 303K subscribers and highlights her flawless looks.

Allie Ross

Allie is a YouTube makeup enthusiast sharing the products she loves most through her engaging shopping hauls. Her posts feature the best finds and in-store experiences for her 101K subscribers.

Elle Chu

Elle connects with her audience of more than 13.1K subscribers on YouTube by prioritizing #NoFilter content. Elle uses her channel to showcase Sephora products that help her shine and contribute to healthier skin.

Noelle Kate

Noelle’s popular YouTube channel features lifestyle and beauty content for her audience of 279K subscribers. Her product reviews show her favorites from Sephora and encourage her viewers to try them.

Nikki La Rose — Makeup By Nikki La Rose

Nikki is a professional, celebrity and editorial makeup artist of 15 years who knows a thing or two about the beauty products. Her 302K subscribers see her Sephora product lists and reviews.

Alyson Rose — alyrosemakeup

Alyson is a beauty inspiration to her 374.3K followers on TikTok as she brings them into her makeup world. She showcases the products that allow her to create trendy looks and often shares her Sephora recommendations and stories as an employee.

@alyrosemakeup

Working at Sephora storytime! I’m so sad I’ve had to repost so much, so sorry guys! #sephora #workingatsephora #retailstories #retailstorytime #sephoraemployee #makeupstorytime #storytime #sephoraworker What it is like working at sephora Sephora employee storytime

♬ original sound - Alyson Rose

Katie — kattvillla

As a former Sephora employee, Katie learned about makeup brands and products. She now takes to TikTok to share that knowledge with over 551.9K followers. She often shares unique products.

@kattvillla

Im so excited to try this, pray I dont breakout or get a horrible rash😍😍. - - - - @COSRX Official @La Roche-Posay @LAWLESS Beauty @Sephora Collection @Peach Slices @Peach & Lily @Youth To The People @The Ordinary @The Isle of Paradise @lovewellness @Good Molecules

♬ original sound - katie 😀

Sabryna Salmon

Sabryna is an accomplished beauty influencer and a trusted makeup guru who draws 336.9K followers on TikTok by showcasing how she achieves trendy styles. With a series on her Sephora favorites, Sabryna often shares her trusted product recommendations and reviews.

@sabrynasalmon

Sephora girls always recommend the best stuff! 🥰 @Alpyn Beauty #sephorareview #sephorahaul #makeupreview #skincarereview

♬ original sound - Sabryna Salmon

Sky — skylerreneee

Sky recommends and reviews makeup products to her 99.3K TikTok followers. She shares both her most-loved products from Sephora and those she doesn’t use anymore.

@skylerreneee

Makeup I never reach for anymore  #makeupreview #sephorahaul

♬ original sound - Sky

Alexis Simone — ItsAlexisSimone

Alexis is a trusted internet bestie with over 572.9K TikTok followers. Alexis often connects with her followers through her in-store shopping vlogs and highlights her love for Sephora.

Lala Bricheon

Lala has 154.7K followers as a former Sephora Squad member in 2023. She shares makeup tutoriuals, product reviews and more as an employee.

@lalabricheon

BROWN LINERS FOR ANYONE🫶🏾 @Too Faced @makeupforever @REFY @Sephora Collection @Fenty Beauty @makeupbymario

♬ original sound - lala bricheon

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