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Major Benefits of SEO

seo benefits

With so much content online, how can you make your business stand out from your competition? Marketing with SEO gives your business the edge it needs to compete. Developing SEO techniques ultimately leads more traffic to your site, generates more leads and makes more sales for your business.

According to HubSpot, 50 percent of local SEO searches by consumers resulted in a visit to a nearby store. This, in turn, led to a 28-percent increase in sales. Learn more about this powerful brand marketing tool and how to successfully incorporate SEO as part of your marketing strategy.

SEO Explained

SEO, or search engine optimization, is the process of using organic search engine results to increase the quantity and quality of traffic to a website. Organic search engine traffic is, specifically, unpaid traffic results that culminate from the usage of targeted webpage optimizations like keywords or videos. In fact, research shows that conversion rates increase up to 86 percent when webpages use videos on their landing pages, according to HubSpot.

Breaking down the term more in-depth, you’ll see how SEO creates more conversion rates on your site.

Read on to discover the best tips on how to optimize your web content and successfully use SEO.

Best SEO Tips for Your Brand

You’ll discover many ways to utilize successful SEO techniques for your webpage. Focus on these specific aspects of your site to increase traffic and conversions.

Key SEO Benefits for Brand Marketing

The need for SEO brand marketing for small businesses is obvious to many savvy business owners. Generating traffic and getting leads are two of the top concerns for small businesses, according to HubSpot. This concern affects over 60 percent of businesses trying to develop an online presence overall.

However, developing successful SEO techniques can significantly turn around poor site traffic and disappointing conversion rates. Check out these top benefits SEO provides for your brand:

Overall, utilizing SEO gives your business an edge over competitors and puts your site first in search results. This free marketing technique brings organic traffic to your site and increases conversion rates for your business. With so many major benefits, it’s no surprise that SEO is the most important marketing tool of 2019.

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