Russian influencers offer a look inside their culture to thousands of followers and use their social media platforms to share their interests, hobbies, and family life. By working with influencers from or based in Russia, brands and businesses open the door to opportunities that can increase sales, boost online traffic, and better brand awareness worldwide. Check out some of the top Russian influencers on social media sharing everything they are passionate about.
Russian influencers sharing their culture and interests on social media
Irina Shaykhlislamova
Most commonly known as Irina Shayk, the beautiful Russian model and TV personality has created a solid social media presence with over 21.8 million followers on Instagram. The model and actress rose to fame after being the first Russian model to appear on the cover of Sports Illustrated and has only grown her brand since. Her Instagram is full of photos of her attending events, stylish runway looks and the luxury lifestyle she lives worldwide.
Maria Sharapova
As one of the most famous Russian tennis players of all time, five-time Grand Slam winner, Maria now takes to Instagram to share her lifestyle after a 19-year career. The professional tennis player has gained over 4.5 million followers by sharing experiences being a new mom, traveling the world and her passion for empowering women in the sports industry.
Helen Mirren
With her popular appearances in the new “Yellowstone” spin-off series, “1923,” Helen has remained in the spotlight for over 50 years. The actress of Russian and English descent continues to share her latest travels, events, and television appearances with more than 1 million Instagram followers.
Eduard
Russian TikToker Eduard has built quite the platform from sharing his heritage with more than 7.8 million followers. The famous TikTok has collected over 396.2 million likes by sharing common differences between American and Russian culture. From simple videos explaining Russian pronunciation to common Russian social norms, Eduard shares it all.
@eduardtok Which one do you agree with 🤔 #russian #american #slavic ♬ Судно (Борис Рижий) - Molchat Doma
Alex Sasha Drachnik
Alex, known for being “your favorite Russian” on TikTok, uses her platform to share her culture and show the differences from Americans. Her larger following of more than 2.3 million watches as she shares funny videos on dating in Russia, stylish outfits, and her impression of Americans.
@drachnik I want what shes having 🧐 #mealprep #losangelesmealprep #mealprepping #nutrition #fitness ♬ original sound - Alex “Sasha” Drachnik
Alina Zagitova
Famous figure skater Alina has taken to Instagram to share her incredible success with more than 1.1 million followers. The talented figure skater has had an impressive career, winning gold and silver medals in the Olympics, finishing as a World Champion in 2019, and winning many other European and Russian awards. The uber-talented figure skater fills her Instagram with photos of her doing what she loves on the ice.
Elena and Denis Kukoyaka
Russian parents, Elena and Denis have used their TikTok to share their sweet family life with their daughter over the last few years and have grabbed the attention of more than 9.8 million followers along the way. They began by sharing their hilarious experiences as a family of three. Their platform is nothing short of entertaining.
@panarinkaa Met Gala 2023 😂🥰
♬ original sound - Кукояки
Rustam Kungurov
Rustam is an incredibly talented Russian baker popular on Instagram for sharing his sweet designs with over 155K followers. His creativity shines through the amazing cakes he often crafts in modern shapes and textured designs. The talented baker can pretty much create a cake that looks like anything, just like this sweet lollipop cake.
Khabib Nurmagomedov
Former professional mixed martial artist Khabib is arguably one of the most famous Russian athletes of all time. His fame and talents in the ring have earned him over 34.7 million followers on Instagram. The longest reigning UFC Lightweight Champion ever now shares his experiences training, worldwide travels to destinations like Dubai, and insight into being a pro martial artist.
Vasilisa Volodina
Popular host of the Russian Television show “Let’s Get Married,” Vailisa joins some of the most well-known Russian influencers on Instagram with 1.1 million followers. The common television personality also uses her large platform to share her passion for astrology and educate others on their signs.
Pavel Volya
Russian comedian, television star, singer, and well-known influencer Pavel takes to Instagram to showcase his work and talents with more than 15 million followers. The popular TV host shares his experiences on air and stadiums full of his laughing audiences.
Tatiana Korsakova
Mother of three, founder of her own luxury fashion brand and popular Instagram model Tatiana is an empowering example of a Russian influencer. Her incredible style and passions for modeling are apparent through her posts that entertain and inspire more than 1 million followers on Instagram. Her grid is full of her experiences being a mom, her favorite styles and beauty products, and her luxury travels.
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