IZEA x Ravensburger
Ravensburger partnered with IZEA to energize a new audience around competitive puzzling at the USA Jigsaw Nationals. We teamed up with creators on TikTok, Instagram, and YouTube to deliver behind-the-scenes content that captured the excitement of speed puzzling and the vibrant community surrounding it. The campaign spotlighted the thrill of the event while reinforcing Ravensburger as the go-to brand for puzzle lovers everywhere.
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Influencer Collab
To broaden Ravensburger’s reach among millennial women, we developed an influencer strategy that showcased puzzles as a fun addition to date nights and cozy evenings in. By granting creators creative freedom, we delivered unique pieces of content that collectively garnered over 5 million impressions.
