IZEA x Netflix
To celebrate the smash-hit launch of Netflix Games, Netflix partnered with IZEA to execute high-impact experiential moments across Los Angeles. From interactive billboards and a drivable couch to specialized creator activations for titles like LEGO and Tetris, influencers led the charge through a two-day shoot and a massive takeover at an LA Kings game. The campaign generated millions of impressions and showcased the power of rigorous creator vetting in building authentic fandom.
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