Our Kia Australian Open 2024 on-site activation leveraged the influence of mega-influencers to generate over 8.7 million impressions and 487K engagements, with a 6% engagement rate in just three weeks. The campaign targeted the U.K., Spain, and France, with influencers from diverse niches echoing the brand message “Make Your Move.” They authentically and genuinely delivered the AO Experience by Kia Worldwide to their audiences.
