IZEA x Frito-Lay
We teamed up with mega creators on TikTok and Instagram to produce dynamic videos featuring Flamin’ Hot Snacks at Circle K, each with a unique twist to suit the creators’ styles. By promoting the content to key geographic areas, we achieved over 3 million in organic reach and a 4.5% engagement rate, driving traffic to the Flamin’ Hot landing page on CircleK.com.
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