Cuddl Duds at Kohl’s
With the goal of bundling up the whole family, Cuddl Duds makes an array of silky-soft base layers that blend high-performance textiles and stylish comfort. Cuddl Duds partnered with IZEA to drive traffic to its collection at Kohl’s during the 2021 holiday season.
We enlisted a crew of lifestyle influencers to roll out a multiplatform social media campaign. To execute, we shipped nine influencers Cuddl Duds care packages, each featuring pieces selected to match their individual lifestyles and product fits. Those creators shared 63 pieces of high-quality content with their audiences to show off their comfy new duds (and give followers some stylish new gift ideas).
Scope
Managed sponsored social
Promoted posts
Content repurposing
KPIs
Clickthrough Rate
Reach
Impressions
Clicks
With the goal of bundling up the whole family, Cuddl Duds makes an array of silky-soft base layers that blend high-performance textiles and stylish comfort. Cuddl Duds partnered with IZEA to drive traffic to its collection at Kohl’s during the 2021 holiday season.
We enlisted a crew of lifestyle influencers to roll out a multiplatform social media campaign. To execute, we shipped nine influencers Cuddl Duds care packages, each featuring pieces selected to match their individual lifestyles and product fits. Those creators shared 63 pieces of high-quality content with their audiences to show off their comfy new duds (and give followers some stylish new gift ideas).
Scope
Managed sponsored social
Promoted posts
Content repurposing
KPIs
Clickthrough Rate
Reach
Impressions
Clicks
1.35%
CAMPAIGN CTR
31K+
ORGANIC & PAID CLICKS
1.47M+
TOTAL REACH
$0.89
CPE
1.35%
CAMPAIGN CTR
31K+
ORGANIC & PAID CLICKS
1.47M+
TOTAL REACH
$0.89
CPE
Platforms
Instagram
Facebook
Pinterest
On the Go, In the Moment, Feeling Free
We identified creators who excel at creating authentic, engaging lifestyle content — indoors and out — and capture the attention of the campaign demographic: 24- to 54-year-old females.
Instagram Static Posts
Our influencers created 16 Instagram In-feed photo posts to share their new threads from Cuddl Duds. This provided a wider variety of high-quality imagery to be repurposed through ContentMine™.
Given the nature of the platform, it makes sense that we saw the most comments of all platforms on our static Instagram posts. This content gave us the most accurate measure of how creators’ audiences responded to our Cuddl Duds content.
16
POSTS
13%
ENG. RATE
48K+
IMPRESSIONS
6K+
TOTAL ENGAGEMENTS
CAROLINAHELLAL
@chictalkch
79K+
Followers
Jackie
@jackiegiardina
27K+
Followers
Danielle Rudy Davis
@louwhatwear
27K+
Followers
Instagram Reels
@lovelyluckylife’s Reel garnered 37,300 views and an impressive 31% engagement rate. Adding Instagram Reels to the campaign allowed us to engage mid-tier creators, who in turn garnered over 38,000 video views.
2
VIDEOS
19.4%
ENG. RATE
38K+
VIEWS
39K+
ENGAGEMENTS
Instagram Story
@Styleherstrong and @Katie_did_what created a total of 16 Instagram Story Frames and inspired 1,103 total actions, including 61 clicks. Instagram Stories are a great way to garner engagement and encourage followers to explore product lines like Cuddl Duds.
16
FRAMES
13%
ENG. RATE
1K+
TOTAL ACTIONS
.6%
CTR
Kalyn Letizia
@styleherstrong
22K+
Followers
Katie Reyes
@Katie_did_what
51K+
Followers
Facebook Posts
The Cuddl Duds influencer campaign produced 16 Facebook posts showcasing the brand’s stylish basics and comfy layers. Fashion content typically performs well on Facebook, which explains the well-above-average engagement rate.
16
POSTS
549
ENGAGEMENTS
30K+
IMPRESSIONS
2%
ENG. RATE
Living After Midnite
livingaftermidniteblog
2.6K+
Followers
Style Her Strong Blog
styleherstrong
670+
Followers
Life Of Alley
lifeofalley1
1.5K+
Followers
Although the platform began prioritizing video content, Pinterest is still a great place to reach engaged audiences across a variety of categories — especially fashion. Our influencers on Pinterest achieved a total reach of 109,082.
16
POSTS
109K+
TOTAL REACH
15%
ENG. RATE
Rachael
@thisisourbliss
11K+
Followers
Lovely Lucky Life
@lovelyluckylife
18K+
Followers
Chic & Cheap Lifestyles
@chicandcheaplifestyles
565
Followers
Positive Purchase Intent
Consumer engagement shows that followers are moving lower through the funnel.
Layers Upon Layers of Success
Cuddl Duds paired up with IZEA to share the warmth with their audience and increase web traffic to their Kohl’s collection in time for the holiday season. Our team of stylish, yet oh-so-comfy creators helped us exceed each of our campaign goals.
We bundled up nine influencers — female creators from across the United States — to create inspired (and inspiring) content that conveys Cuddl Duds’ exceptional blend of comfort and style to our target group.
Our multideliverable campaign reached over 1.4 million followers in 24 days on an $80,000 budget.
The 63 pieces of high-quality content surpassed our campaign content goal by 7% and delivered 89,811 organic and paid clicks combined. We also undercut the average fashion vertical CPE by nearly 60%, achieving a $0.89 cost per engagement against the industry standard $2.97.
