Natural Wellness Instagram Accounts 2020

In the United States, improving physical, mental and financial wellness are among the top resolutions that many Americans made for 2020, according to You.gov. This is a continually growing market with lots of opportunities to shine. But for brands, it also poses its own share of challenges. There’s lots of competition out there. Consumers are willing to spend money and invest time, but they’re really looking for products, brands and ideas that resonate with their lifestyle goals.

That’s where influencer marketing shines. Curious about some of the top natural wellness accounts that can use their influence to boost your brand? We rounded up several of our favorites.

Lee Tilghman (@leefromamerica)

Between her Instagram profile and her blog, Lee Tilghman is leaving her stamp on the natural wellness world. With blog topics ranging from healthy recipes to lifestyle trends to tips for living your healthiest life, Lee from America covers all things wellness. Fans and followers scroll through her Insta feed for glimpses into her life, inspirational quotes and tons of stylish pics that make wellness look amazing. Tilghman has 314,000 followers.

Iskra Lawrence (@iskra)

She’s a brand ambassador for Aerie and a proponent for body positivity. This British model isn’t just into natural wellness, though; she’s also at the forefront of a movement to embrace her own flaws and keep her feed fun. Iskra Lawrence uses her posts to inspire self-love in her followers, whether she’s posting candid shots from a night out or lively workout videos. Lawrence has 4.5 million followers.

Carina Wolff (@kalememaybe)

Remember when kale became all the rage? So does Carina Wolff, the founder of Kale Me Maybe. This Los Angeles native found her passion for healthy cooking and nutrition while attending New York University. Her recipes rely on organic, sustainable ingredients, and her philosophy is all about making healthy eating a lifestyle.

In addition to her blog, Wolff uses her Instagram page to share recipes, articles and tips. Fans can scroll through for gorgeous food photos, selfies and travel shots. Wolff has 207,000 followers.

Jordan Younger (@thebalancedblonde)

Travel, yoga, fitness, food, wellness and more — The Balanced Blonde covers it all. Blog founder Jordan Younger started The Balanced Blog as a grad student in 2013. In the years since, she’s transformed the blog into a brand. She also wrote a book, holds wellness retreats and has a podcast. One of her favorite things about her career is the community of like-minded people who rally around her blog and live events.

A scroll through Younger’s Instagram page reveals tons of photos of vibrant, plant-based recipes. It’s also filled with snippets of her journey healing inflammation through her diet and behind-the-scenes looks into her everyday life. Younger has 213,000 followers.

Remi Ishizuka (@rrayyme)

Remi Ishizuka isn’t just the founder of Rrayyme.com, a blog centered around an approach to natural wellness that starts with the inside. She’s also a certified health coach and a brand ambassador for Adidas. Ishizuka started the blog to keep track of her daily breakfast bowls. From there, she developed a love for working out. She ties her own healthy journey to adopting one habit.

That habit changed everything for her, and she’s committed to inspiring others to create the same change in their own lives. Her Instagram page is filled with workout shots, lifestyle photos and drool-worthy pics of healthy food ideas. Ishizuka has 188,000 followers.

Yoga by Candace (@yogabycandace)

She’s an international yoga instructor, but her Instagram isn’t limited only to her powers as a yogini. It gives fans workout recommendations, book ideas and plenty of shots of Candace’s life off the yoga mat. Scrolling through her feed, you’ll find plenty of artful workout shots, fitness inspo and photos of her adorable dog, Buckles.

In addition to her Insta page, she has a blog, offers yoga retreats and regularly uploads videos on her YouTube channel. There, she has 268,000 subscribers. Yoga by Candace has more than 51,000 Instagram followers. She also owns her own studio, Namaslay Studios, which has its own page with 2,553 followers.

Micro-influencers

Some of the most amazing natural wellness influencers aren’t necessarily those with tens of thousands of followers. Micro-influencers, who could have just a few hundred followers, tend to resonate strongly with their audiences. They provide brands with an opportunity to reach very targeted viewers with a stronger impact. When it comes to natural wellness, some of the best Instagram accounts include:

• Margaux J. Rathbun: This certified Nutritional Therapy Practitioner dedicated more than a decade to inspiring others to live a healthy lifestyle. Her Instagram account has 400 followers.
• Lauren Kissee: Founder of Live Well with Lo, this influencer uses her blog and Instagram account to inspire her fans and followers to live well. Kissee has 8,440 followers.
• Brian Chan: This Toronto-based, self-proclaimed “yoga nerd” fills his Insta feed with vivid photos, many of which highlight his yoga prowess. He has 25,000 followers.

No matter if they’re macro or micro, one thing remains true: influencers are making a huge impact in the natural wellness arena. Partnering with the right social media mavens is the key to increasing your reach and resonating with consumers. Discover influencers like these with IZEAx Discovery, a search tool that helps brands and influencers better connect.