Skip to main content

Music City is home to great style, sights, and sounds — as well as plenty of country music megastars. These 12 Nashville influencers are at the top of their game when it comes to keeping up with everything that makes it such a sought-after, iconic city.

Nashville influencers to follow to stay on the pulse of the city

Holly Auna

Holly is a singer-songwriter based in Nashville. Whether she’s feeding the horses at the family farm, getting into the holiday spirit at the Opryland Hotel, or hitting the road for her musical career, Holly’s funny personality keeps her 1.2 million TikTok followers tuning in for more.

Lana Scott 

Lana is a Nashvillian country songstress who finished in the top eight on season 21 of NBC’s “The Voice.” Lana is a micro-influencer on Instagram who delights her followers with live acapella videos showcasing her powerhouse vocals, performances from her time on “The Voice,” and stunning promotional shots that spotlight both her talent and beauty.

Abbey Soandso

Abbey is a model, vocalist, and aspiring guitar player based in Nashville, LA, and Orlando. She is a premium influencer on TikTok who is closing in on 5 million followers. She posts plenty of peeks into her playful personality, like her voiceover talents and latest favorite song picks.


#duet with @noble_son I’m ready for my close up, Mr Demille.

♬ original sound - Noble Son

Felicia Hockensmith

Felicia is a Nashville-based digital creator who focuses primarily on beauty and skin care injected with a healthy dose of humor. As an Instagram influencer and beauty product junkie, Felicia shares her favorite skin-care product picks, workout wear, and sunny style outside of the Twelve Thirty Club.


#ad Tiered of the 15-step skincare routines? Well, @drdennisgross has 3 steps to your best skin and it starts with #alphabeta and you can find it @sephora 💫 #drdennisgrossgiftedme #sephora #octofamily #drdennisgrosspartner #skintokcommunity

♬ original sound - HappilyHockensmith

Allee-Sutton Hethcoat

Allee is an actress, model, host, and attorney in Music City. She is a micro-influencer on Instagram whose content conveys her versatile style, whether she’s posing for the camera in downtown Nashville or enjoying the laid-back life at Big Al’s Burgers at the Junction.

Jasmine Sweet

Jasmine is a busy Nashville mom, wife, model, and marketing professional who somehow finds the time to run an adorable local Airbnb. Jasmine’s 71.8K Instagram followers get a front-row seat as she unboxes luxury goodies, gives tips to fellow working moms, and spotlights other Nashville women in business

Chef Laura Lea

Culinary queen Laura Lea is a native Nashvillian, chef and cookbook author. She has a knack for whipping up well-balanced, nutritious meals that are also mouthwatering. In addition to her recipes and food style shots, Laura Lea posts links to webinars she’s co-hosting that focus on healthy relationships with eating, and her efforts to give back to charitable organizations like St. Jude Children’s Research Hospital.

Dawn Burns aka thenashvillemom

Dawn is a mother and the author of “This is Nashville.” Dawn writes and posts about her family-friendly lifestyle and travel topics, including the city that she loves the most. Dawn shares cookie recipes, celebrations at local retailers, and her love of Dolly Parton with her 46K Instagram followers.

Leigh Love

Leigh Love works as a style and travel blogger, blogging consultant, author, and brand manager. In addition to her business endeavors, Leigh is a social butterfly who keeps her 27.8K Instagram followers in the loop on all of the hottest local events and places on the Nashville scene. Leigh has compiled lists of the best brunch spots, shopping and dining options at Fifth + Broadway, and pop-up bars at the Fairlane Hotel.


David Steele Ewing aka thenashvilleiwishiknew

As a ninth-generation Nashvillian, David’s roots run deep in the storied Southern city. He’s a writer, historian, speaker, and tour guide who collects Nashville memorabilia as well as curates history for local bars and hotels. His followers get a peek into the past, like photos of Ryman Auditorium when it was the home of the Grand Ole Opry, the background of western wear guru Nudie Cohn, and vintage shots of Opryland.

Hunter Premo

Hunter is a Nashvillian blogger who posts about fashion, motherhood and everyday life.  She’s a mid-tier influencer on Instagram who also runs a successful lifestyle brand. She shares plenty of sweet, glamorous shots with her husband, rinkside at a Nashville Predators hockey game and her OOTD style tips

Mallory Ervin

Nashville-based author, blogger, and mom Mallory has a bubbly personality and style to match. Mallory has 766K followers on Instagram and regularly dishes out her shopping haul successes, beauty routine hacks for busy moms, and shots from her local book signings. Mallory is also a cover girl, having graced the cover of Nashville Lifestyles magazine.


Looking to partner with industry-leading brands? Create your free profile today. 


The world’s biggest brands trust IZEA’s influencer marketing software and managed solutions. Find out which solution is right for you.

Get the latest Influencer Marketing News