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For years music festivals have been a way for people to come together to discover and enjoy talented artists. Creators passionate about having a good time and discovering good music have taken to social media to showcase their incredible findings. From sharing their exciting experiences, where to buy tickets, which festivals to attend this year, and more, music festival influencers have grabbed the attention of many social media users. Brands can partner with them for engaging, unique activations that include music.

Top music festival influencers

Celebrity music festival influencers

Vanessa Hudgens 

She’s the “Queen of Coachella,” having gone more than 11 times. Hudgens has 50.1 million Instagram followers.

Kendall Jenner

The Kar-Jenner clan is infamous for their Coachella antics. Kendall Jenner appeared at the 2023 event and cheered on her rumored love interest at the time, Bad Bunny. Kendall has 291 million Instagram followers.

Tom Sandoval

This Bravolebrity is known as a partial owner of Tom-Tom, an LA-based restaurant and recently rose to extreme fame for the #Scandova on “Vanderpump Rules.” He’s a fixture at Coachella and shares that excitement as a performer himself with more than 982K Instagram followers.

Macro-influencers sharing their music festival experiences

Celebrity influencer marketing isn’t always the way to go. Macro-influencers typically have a better understanding of their audience and their clout. These macro-influencers differ from celebrities in the sense that they are normal everyday people that take to social media to share the fun they have at music festivals. Here are some well-known influencers:

Belen Hostalet

Festival fashion is of the utmost importance. In recent years, Husskie rounded up their list of the 50 best-dressed influencers at Coachella, and Belen was number one. This traveler, fashionista and music festival lover has 814K Instagram followers.

Jane Ko

One of Uber’s activations at the South by Southwest (SXSW) festival was a branded double-decker bus converted into a restaurant of sorts. As one of the influencers invited aboard, this Austin blogger shared her experience with her 180K Instagram followers. As the go-to girl for everything to do in Austin, Jane knows exactly how to experience Austin City Limits and shares that with her followers.

Steffi Lynn Tsai

Back in 2018 Austin City Limits music festival, Honda tapped influencer Steffi Lynn and she has shared her festival experiences ever since. Her Insta feed sports a candy-colored palette with inspirational sayings and plenty of photos. Lynn has more than 135K Instagram followers.

Rachel Finley

As Neutrogena made its famous debut at Coachella 2023, they invited many macro-influencers to represent their brand and share their love for their products with their followers and festival friends. Rachel was one of the popular creators at the event this year with more than 109K followers.

Rudi Berry 

As another beauty influencer invited to a popular music festival, Rudi went to Coachella to experience the great music and good vibes and used her TikTok to share it with her 172.5K followers. With a series on Coachella specifically, it is easy to see all the fun she had this year and her love for music festivals.

@rudiberry Taking care of your skin vitals at @coachella is easy with @neutrogena_us 🎡〰️☀️ Skin vitals check📈🧪 🫧gentle cleansing 💦hydration 🌤️uv protection #neutrogenapartner #coachella2023 #neutrogenaxcoachella #skincare #suncare #festivalseason ♬ Relaxing Moment - Muspace

Meimei Monstaa

Well-known lifestyle TikToker Meimei also joined the popular Coachella music festival in 2022 and took her 3.1M followers along for the ride. From sharing her creative and exciting outfits, to behind the scene clips of her festival experiences, Meimei had her followers hooked and excited to see more.

Micro music festival influencers

Micro-influencers increase reach and resonance among their followers while representing products they are really passionate about. That’s why many brands include them in their influencer marketing strategies. Some top music festival influencers include:

Emily Dao

Emily is the perfect example of a micro-influencer who loves to share her passion for fashion and exciting events and experiences with her followers. Her TikTok followers had the opportunity to see what Coachella was all about this year as she shared her daily festival experiences. When she isn’t sharing her favorite luxe bags, she gives her followers insight into the best concerts and music festivals.

@emilydao_ first time at coachella when blackpink headlines? loved that for us #blackpinkcoachella #coachella2023 #coachellavlog ♬ Cupid (Twin Ver.) - FIFTY FIFTY

Mid-tier music festival influencers

Mid-tier influencers have a strong and dedicated following.  Brands will looks for them knowing that their audience that they reach will trust these creators.  Some top mid-tier music festival influencers include:

Jax Wong Yu

Jax is a woman of many talents. She is an actress who loves to go to festivals and express her artsy side. Not to mention, she wears stylish fits wherever she goes and takes her followers for the ride.


A rave enthusiast, Wonderli’s platform is a place to learn and explore all things EDM. She breaks down the moves, grooves and tunes that you would find in her space. Her content is curated to boost your mood and listen to some good music while doing it.


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