Your interaction with customers goes a long way toward stamping your firm’s success. Tips on reaching them with clarity:
- Go digital. Online communication dwarfs traditional.
So notes Paul Bascobert, president of local at marketing firm Yodle.com. His company’s research indicates that 76% of consumers prefer to receive correspondence by email or social media. “So how you communicate needs to reflect this,” he told IBD.
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From Ted Murphy, IZEA Founder & CEO
- Grasp the audience. Half the world is populated by millennials, those born in the early 1980s to early 2000s. Be aware that many prefer short-form communication like texting and Facebook (NASDAQ:FB) Messenger to emailing, notes Ted Murphy, CEO of Izea, which operates an online marketplace that connects brands with content creators. “If you haven’t evaluated how to connect with this important age group, now is the time,” he said.
- ID interaction. Most execs say they don’t return voicemails — and even avoid speaking to someone. Armed with that information, you wouldn’t contact them that way.
- Streamline content. “Current and prospective customers want to digest information fast, on the go, and easily without scrolling or zooming in,” Murphy said. “It still blows my mind when people send out fancy HTML emails that are not device-responsive; you’re basically asking for your message to be ignored — or worse: deleted.”