More than 220 million Lego sets are sold each year, making it one of the most popular, if not the top, toys with children and adults alike. On TikTok alone, there are 283 million posts (and counting) using the keyword Lego. Because Legos are so popular from childhood through adulthood, many enthusiasts have taken to social media to share their love of the building blocks, whether showing off their intricate designs or trying out the newest gadget. Check out the top Lego influencers sharing their passion for the brand on social media.
15 Lego influencers to follow
TJ Bricky
TJ is a Lego ambassador, TikTok influencer and therapist. He’s grown his following of Lego enthusiasts to 137.4K followers by sharing his favorite sets, new gear he’s gotten or events he’s attending.
@tj.bricky Finally got to build LEGO’s gorgeous Great Deku Tree 2-in-1 set, and although i think its quite a bit overpriced, it will probably still be worth it to the big Legend of Zelda fans! Check out the full long-form review on that play button place 😉 … #lego #legoreview #rlfm #legendofzelda #greatdekutree #legoset #zelda #link #legotok #legotiktok #bricktok
♬ original sound - TJ bricky
Michael — MKMBrick
Michael is a YouTube influencer who has taken over the space with his love of building Legos and sharing it with the world. With 103K subscribers, he posts videos about testing Lego gaming consoles and comparing different sets.
Rylee Rex
Rylee is a Star Wars and Lego lover — she can’t pick which one is her favorite, so why not talk about both? She has almost 69K followers and makes tons of relatable and funny content about Legos for her fellow Lego/Star Wars friends.
Tyler — TD Bricks
Tyler believes that Legos are not just for kids and you’re never too old to have fun. Apparently plenty of Lego lovers agree with him because he has over 6 million subscribers on YouTube with all of his videos getting millions of views each time.
Harrison — hdubs
With 259K followers on TikTok, Harrison believes that every day should include Legos. Why not? He works with organizations selling Legos, like his local Sam’s Club, to share new pieces with fellow enthusiasts.
Brick Clicker
Another popular Lego-focused YouTube channel is Brick Clicker, which focuses on new Lego leaks and all of your Lego news. If you’re an avid builder and want to know what’s on the horizon as soon as possible, subscribe to Brick Clicker.
Carly Lego
Carly has gained 147K followers on TikTok, where she shares funny, relatable videos that other Lego lovers will connect with, as well as some of her amazing finished pieces.
@carlylego So excited to build this set with my bf #lego #legotiktok #legotok #legos #legocommunity #legocreator
♬ original sound - JayP3
Danibob Studios
Lego collector and recognized Lego fan media, Danibob Studios is an Instagram page filled with Legos. The owner of the page shares different products she uses to keep her Lego creations clean and beautiful.
Eric Bricks
Eric is a Lego collector who loves sharing his pieces with over 12K followers on TikTok. He shares retired pieces that not everyone can find like this Scooby Doo Mansion Lego set.
Taryne Renee
With over 53K followers, Taryne is a hilarious podcast host, lifestyle influencer and Lego lover. While all her content isn’t focused on Legos, you’ll find her talking about them quite often, showing her new pieces or getting excited to work with the brand.
@taryne_renee my nerd is nerdingggggg 🤤 #starwars lego@LEGO @Star Wars @LeLightGo
♬ Star Wars: The Imperial March - Cinematic Symphony Orchestra
Brix and Bros
The two brothers running @BrixandBros on TikTok are full of hilarious, relatable Lego content and have grown to 70K followers. Their content will have you laughing even if you’re not into building Legos with the vigor that they are.
@brixandbros LEGO GRINGOTTS WIZARDING BANK❗️❗️❗️Almost 5,000 pieces! #lego #harrypotter #goals
♬ BIRDS OF A FEATHER - Billie Eilish
Emmasaurus
With 1.3 million Lego lovers following her, Emma is a certified Lego girlie and ambassador for the brand. She travels around to multiple Lego stores to show what’s happening and get other Lego lovers excited about what’s out now.
@its.emmasaurus Replying to @QuiQuierra✨ a wedding dress in the lego city? #lego #wedding #weddingdress #legocity #legogirl
♬ original sound - Emmasaurus
Justine – The Lego Mommy
With over 137K followers, Justine loves her Legos. She takes you on all kinds of Lego adventures and shows you her creations all over her house.
@thelegomommy is this accurate?
♬ original sound - thelegomommy (justine)
Galen the Builder
Galen is a nano-influencer with just under 10K followers on TikTok. But just because his following is still small, doesn’t mean his Lego content isn’t great to follow. He frequently builds Lego on TikTok Live as well.
@galenbuilds At least this design choice made sense! #afol #lego #legotiktok #legomario #mario #mariokart #supermario #supermariobros #nintendo #nintendoentertainmentsystem #nes #legoset #designer #easteregg
♬ Michael Get me out of here MICHAEL - 丂ㄒ卂尺 丂ㄩ卩乇尺
Brick Science
The Brick Science YouTube channel has just shy of 2 million followers and is filled with Lego-loving content. From Lego challenges to comparing cheap vs. pricey designs, Brick Science’s videos will keep you coming back for more and more builds.
Influencers:
Looking to partner with industry-leading brands? Create your free profile today.
Marketers:
The world’s biggest brands trust IZEA’s influencer marketing software and full-service solutions. Find out which solution is right for you.
