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Creating Successful Landing Pages in 2019

When it comes to creating successful landing pages in 2019, there’s a number of best practices that savvy brands and businesses use for optimization. The best landing pages help grow leads and sales for brands. They do this by making it easy for consumers to buy from companies and learn more about what’s on offer. Effective landing pages take people step-by-step through the sales cycle.

A website’s landing page is where an ad or link takes consumers when they click on it. If you’ve ever clicked on a brand’s Google ad, for example, it took you to the landing page on that brand’s website.

Why Are Landing Pages Important?

A landing page is the most important page on a brand’s website. It’s where consumers decide whether or not to take an important action. This might be buying your product or getting more information about it or your brand.

First Impressions

Landing pages are important because they’re the first thing your audience sees when they click on the link to your site that delivers them there. These pages then form consumers’ first impressions of your brand. If that first impression is confusing or sloppy, they’re less likely to linger.

Lead Generation

Landing pages give brands the opportunity to capture information about consumers. Your landing page can encourage them sign up for things like newsletters or to get more information about products or services. Consumers who’ve expressed interest in your brand’s products become qualified leads.

Sales Boost

Landing pages can boost conversions. They’re where consumers who are interested in a product can take the next step towards purchasing it.

Creating an Optimized Landing Page in 2019

What should you include on a landing page? Think of times you’ve clicked on a link or an ad for a website and been disappointed with what you found when you got there. Maybe the information you were looking for was missing, or you had no idea what the brand was offering and what you’d get in return. When it comes to best practices, landing pages should have the following features:

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