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Korean influencers on TikTok are making a significant splash. These influencers are impacting global trends with content like skincare routines that promise glass-like skin to fashion-forward outfits. Using hashtags like #kbeauty and #kfashion on TikTok, Korean influencers share all the fashion and beauty content. Brands can work with Korean beauty and fashion influencers or K-pop stars to tap into their creativity and influence, like in this collab between Blackpink’s Jisoo and Dior showing off fall fashion pieces. Check out some of the top creators with stylish content on TikTok.

Korean beauty and fashion influencers inspiring trends

Clarice — clairceecutie

One of the most popular K-pop influencers Clarice is an actress, singer, model, and beauty influencer who shares her interests in all things girly. Content about topics like proper skincare before makeup and style tutorials have led her to gain over 1.2 million followers.


Makeup 3 in 1 gini bener2 praktis banget dehhh.. i love it 🥰🥰

♬ CRUISING SAILOR - Fridolin Walcher

Jen — l_yuhann

With photogenic makeup looks and engaging beauty content, Jen has grabbed the attention of more than 395.1K followers. She shares skincare advice, K-pop content, and more.

@l_yuhann Koop idols’ secrets when it comes to makeup with glasses! #glassesmakeup #kpopmakeup #idolmakeup #koreanmakeup #asianmakeup ♬ original sound - jen

Rosie Teddy — rosieteddyshop

Rosie has a K-pop fashion shop with more than 214.7K followers. She shares her store, which is filled with Korean styles. Rosie shares her newest pieces in her content.

@rosieteddyshop 🥲💗 Our 7 month journey at Rhodes Central is almost over and can’t help but feel emotional. This pop up shop has become a such a special part of our business journey we will never forget. Thank you to all the amazing people who visited and made everyday so fun and exciting. You make our dreams possible! We appreciate your support so much 🐻‍❄️💕 We will be here for another 2 weeks including CNY and Valentines! Can’t wait! Love, Rosie Teddy xox #smallbusiness #smallbusinesscheck #smallbusinessowner #clothingshop #koreanfashion #fashioninspo #smallbusinesstiktok #inspirationalvideo #accessories ♬ back on 74 filmsbymai_ - ✿

Marianne — mariii_chaa

Marianne is the ultimate skincare guru and beauty creator who shares her favorite Korean beauty brands and products that help her achieve “glass skin.” She has 51.2K followers who tune in for her passion for K-pop beauty, fashion, and more.

Brute Choi

Brute is a Korean influencer offering brutally honest skincare advice. He has over 122.6K followers who watch for his knowledge of acne-safe products and honest reviews of Korean beauty products.

Kityee — eeytikus

Kityee takes to TikTok to show off her outfits, thrifting hauls and more. She highlights what she will be wearing this season with over 110K followers.

JJ — jooshica

Known for her takes on K-pop makeup looks and beauty secrets, JJ is a skincare and makeup enthusiast with over 4.8 million followers. JJ is known for iconic looks that K-pop celebrities have worn.

@jooshica Her skin is glowing Products: - @Armani beauty LUMINOUS SILK HYDRATING PRIMER - @Fenty Beauty WE'RE EVEN HYDRATING LONGWEAR CONCEALER - @OLENS Global Official viviring gray - @maccosmeticsusa STROBE DEWY SKIN TINT - @Dasique Global 18 color glitter eyeshadow palettr (summer coral) - MAC eyeshadow (burn) - @Rare Beauty All of the Above Weightless Shadow Stick (well being) - @etudeofficial curl fix mascara - @Peripera speedy browcara (natural brown) - Rare beauty Brow Harmony Precision Pencil (cool brown) - @Saie dew blush (sweetie) - @Givenchy Beauty RISME LIBRE SETTING & FINISHING LOOSE POWDER -@Flower Knows Cosmetics little angel matte lipsticl (C04) - @AMUSE jel-fit tint (seoul girl) #fyp #wonyoung #makeup #korean #kpop ♬ From The Start Laufey - chris(ur fav Lauver)


Taxinoodle is a Korean makeup and beauty influencer Who has attracted more than 56.9K followers. Her popularity began when she took her “Korean Glow Up Trip,” during which she spent time in Korea undergoing a variety of beauty treatments. She touts the benefits of Korean skincare and beauty products.

@taxinoodle Replying to @toostunnedtospeak FULL LIST OF ALL TREATMENTS I GOT IN KOREA #koreabeauty #koreabeautytreatments #kbeauty #greenscreen ♬ original sound - Taxinoodle

Koko — just__koko0

Koko has a Korean product-centered platform, sharing Korean beauty products with her ratings with more than 70.2K followers. She offers her followers discount codes for her favorite Korean brands and products.

Zoe Rammie 

Zoe is the ultimate guide to popular Korean beauty products and treatments for over 79.2K followers. Not only does Zoe share the best beauty secrets and product recommendations but she also shares posts on counterfeit products to avoid.

@zoe.rammie If cleansing oil didn’t work for you, but you still want the benefits of double cleansing, definitely give cleansing balms a try! Product: Heimish All Clean Balm You can find it on Amazon btw, but make sure that you’re buying from the official Heimish Amazon storefront! (to avoid getting fakes) 🫶 #cleansingoil #cleansingbalm #doublecleansing #koreanskincare #kbeauty #kskincare #koreanbeauty #heimishallcleanbalm #acneproneskin #acneskincare ♬ original sound - Zoe | K-beauty & Skincare ✨

Sunny — sunnyschannel

@sunnyschannel let me tell u what's actually worth your coins #fyp #kbeauty ♬ original sound - SUNNY🧡

Jenny Moon

Jenny takes to TikTok to inspire her 278.3K followers to feel beautiful, happy and healthy. Jenny shares her skincare routine and products and her favorite Korean businesses in NYC.

@kbootyjenny unpopular opinion - finding the BEST korean sunscreen isn’t like how it was years ago… back then, only hidden gems had no whitecast and lightweight texture. now, most brands have really great ones 😂 TLDR: they’re all good or great, just find the one for your skin type! #koreanskincare #koreansunscreen #sunscreen #skincare #spf ♬ original sound - Jenny Moon


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