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Top Kid Influencers You Should Be Following

kid influencers

Today, kids follow influencers — a new brand of celebrities — and there are plenty of them engaging Generation Z, iGeneration or whatever you want to call the audience in the pre-teen and younger age bracket. Let’s take a look at who the top kid influencers are today, what they post about and why kids — and parents with young kids — want to follow them.

What is a Kid Influencer?

A kid influencer can be as young as a toddler who tests games and toys up to ages 13 to 16 who are part-time teen social media stars posting fashion trends, make-up tricks, car hacks, pranks on family and all kinds of life experiments.

Parents run the sites of young influencers. Instagram, for example, has a minimum age requirement of 13 to open an account. When the parents run the show, posts tend to highlight the “everydayness” of casual and routine moments.

Kids start following influencers before they can even read or write, thanks to easy access to devices and online platforms. Influencers sway kids’ eating, playing and viewing habits because of the lifestyle and products they endorse and promote online. But parents of youngsters also follow these influencers in hopes of keeping up on what’s trendy for their kids.

List of Top Kid Influencers

The most successful kid influencers offer visual and interactive experiences via social media posts and video to capture Gen Z’s attention. Gen Z likes to embrace what’s popular first, and that’s what kid influencers offer: trends.

These top kid influencers are also top earners, many signed up with marketing companies and agents who are digital experts, fetching a kid client thousands of dollars from one branded sponsored video or post. The star of YouTube’s Ryan ToysReview is said to have earned $22 million in a year, just for unboxing and playing with toys sent to him for free, according to Forbes.

We’ve compiled the top 20 kid influencers with followers who span in ages from toddler to teen. You may recognize some of them from their newly minted modeling or acting careers. We’ve listed then here in descending order based on their number of current Instagram followers or YouTube subscribers.

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