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Instagram Marketing Management Tools

instagram marketing management tools

Instagram might not have the user levels of YouTube or Facebook, but it’s getting pretty close. Every month, more than 1 billion people use the social media platform. Around 500 million people are active on the platform every day.

Instagram isn’t just for fun and games. Businesses are active, and users are actively engaging with businesses. About 80 percent of Instagram accounts follow at least one business.

All of this is to say that if your brand hasn’t jumped on the Instagram wagon yet, now’s the time to do so. And, you don’t have to go it alone. Plenty of Instagram marketing management tools are available to help you make heads and tails of the platform and to help you create a consistent posting schedule.

What Do Instagram Marketing Management Tools Do?

Instagram marketing tools offer a variety of features and functions. Some are designed to help you post better images, while others primarily help you streamline your posting process. There are also tools available that let you measure and track the results of your posts.

Take a look at how Instagram marketing tools work:

Why Should You Use Instagram Marketing Management Tools?

Why bother using Instagram marketing tools? Why not just DIY when it comes to Instagram? For starters, Instagram tools help to take a lot of the guesswork out of using the platform. Once you’ve been using scheduling and analytics tools for a while, you get a sense of when the ideal posting time is and what types of posts resonate best with your audience.

Instagram tools also help to improve your posts. There’s a lot of competition on the ‘Gram, with everyone trying to put up the most attractive and visually appealing photos. Using tools like VSCO and other photo-editing apps help you create posts that stand out.

How to Start Using Instagram Marketing Management Tools

Getting started with Instagram marketing management tools is easier than it might look. Many tools are either free or offer a free trial, so you don’t have to shell out money to give them a shot.

It can be helpful to pinpoint your biggest issue or challenge with Instagram, and start out with a tool that will help to correct it. For example, if you’re struggling to get content up, then a post scheduling app might be the place to start. If your photos don’t pop, then choose an editing tool to begin.

If you find that you like the tools and that they’re helping you master Instagram marketing, you can add in more later on or start taking advantage of the other functions offered by certain apps, such as analytics.

With Instagram marketing, a lot of trial and error is involved. You might have to tinker with the tools you use until you find a combination or suite of apps that produces the results you want.

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